2 min read
RETAIL: INCREASE YOUR AVAILABLE SERVICES VISIBILITY
With the lockdown restrictions, retail networks had to reorganise their...
5 min read
[Lockdown] The 8 Best Practices on Google My Business
We hoped it wouldn't get there but here it is : the second wave of Coronavirus...
1 min read
[Covid-19] how to use Google My Business to promote your e-commerce?
Direction of indirect research
In these times of covid crisis, sometimes it's...
2 min read
[F&B] how to adapt your Facebook pages for Covid closures?
After posting an article yesterday on adapting your listings on Google My...
3 min read
[F&B] how to adapt your Google My Business listings for Covid closures?
The situation for the Food and Beverage sector is quite tense at the moment....
1 min read
Managing Google My Business during covid Second wave - The basics
Why managing your online presence during Covid is even more important ?
We are...
2 min read
Google my Business functionalities : are they back or still limited ?
Since the beginning of the lockdown, most office workers are working remotely...
5 min read
Tripadvisor’s 5 actions to help during the lockdown
Since the beginning of the lockdown, Tripadvisor has been side by side with...
3 min read
Reopening after the lockdown : update your online informations
“Monday May 4th 2020, first day of the progressive reopening of the economy in...
1 min read
New : Google offers a Covid 19 special Marketing kit for points of sale
Because of the current Coronavirus health crisis Google has updated its GMB...
2 min read
RESTAURANTS : HOW TO USE GOOGLE MY BUSINESS TO COMMUNICATE ABOUT TAKEAWAY AND DELIVERY SERVICES
Since the beginning of the lockdown restaurant businesses have been hit hard,...
4 min read
How should you manage your establishments on Google during the lockdown?
During this time of crisis there are many informations circulating about how to...
1 min read
Covid-19 : GMB offers new pick-up and delivery options for businesses
Google has implemented since mid-April new attributes to show the delivery and...
8 min read
The mess covid-19 brings towards your stores ... How to get out of this chaos and not relive it when reopening takes place
A particular context
There is a date that I will remember all my life, it is...
1 min read
IS THERE STILL SOMEONE AT GOOGLE MY BUSINESS?
In recent days, it's been a bit of a stampede on Google My Business....
3 min read
5 tips to help multi-point retailers manage the Covid-19 crisis on the Internet
It is clear that we cannot escape, the Coronavirus brings us a crisis that will...
1 min read
Augmented reality in advertising, the new “must adopt” in order to attract new consumers’ generation?
[Guest Post] In order to compensate for the lack of interest observed among...
2 min read
Google Algorithm: volatile local results since the start of the month
In November, due to algorithm updates, Google Local searches observed ranking...
1 min read
New in Google My Business Chat!
A year ago, Google launched a messaging feature around My Business listings. A...
1 min read
Cases full of novelties and ready for new challenges thanks to Websummit 2019
We are on our way back to Belgium ! Thanks to #WebSummit 2019, we learned a lot...
1 min read
Web Summit 2019 : How to move from customers centricity to people centricity?
Today’s sessions are focused on people and how they interact with products and...
2 min read
How Google’s « Local Guides » impact your local web visibility
Google Maps lets his users describe the places they visit. The most active...
1 min read
Ready for day two at the #WebSummit 2019?
Good morning World, here we are again for the Websummit 2019 💥🚀
Mobilosoft...
1 min read
On our way to the Web Summit 2019 with the 4th edition of the Belgian Delegation
Hey Belgium ! Here we go again for the 4th Belgian delegation edition at the ...
2 min read
Black Friday: plan your store schedules
Sometimes frenchified as “Vendredi Noir”, Black Friday really takes off on the...
1 min read
Do you know that Pinterest is a planning platform that leads to conversions?
[Guest Post] According to Pinterest, 2,2 million Belgians use this platform on...
1 min read
Google Maps has added new Waze features!
Although Google Maps is the most popular mapping application, this did not...
1 min read
Why interactive ads are relevant to drive conversions?
[Guest Post] As marketer you all know the importance to put a call to action...
1 min read
Boost your point-of-sale traffic with Mobilosoft & Critizr
Mobilosoft would like to inform you about its new commercial partnership with...
2 min read
How do you control your Google My Business listings?
In recent years, Google My Business has been enriched with many features...
2 min read
Generate traffic in your establishments with Mobilosoft and Trustpilot :)
A partnership has just been set up between Mobilosoft and a major player in...
2 min read
[Infographic] What is local SEO?
Local SEO continues to assert its rise and this infographic recalls its...
3 min read
User guide : How to claim your Local Page on Facebook?
Nowadays companies can display their shops on Facebook thanks to Facebook Local...
1 min read
Google My Business news: Publish your information before your listings being validated
Right after the launching of the status identification tool for My Business...
3 min read
Should you involve each one of your outlets in the management of their customer reviews?
In the context of consumer feedback, two things are important for consumers...
2 min read
Google deploys a tool to know the status of your My Business listings
Google My Business has just put in place a tool to check the validation status...
4 min read
The impact of customer reviews on point-of-sale visits
Before visiting to the point of sale, consumers consult the reviews published...
2 min read
[Study] Impact of Google My Business on your telecom stores in 2019
Check out the performance of Google My Business listings in your phone/internet...
2 min read
[Study] Impact of Google My Business on your Parapharmacies and Beauty stores in 2019
Discover Google My Business records the performance of your drugstores and...
2 min read
[Study] Impact of Google My Business on your Automotive stores in 2019
Check out the performance of Google My Business listings for your Automotive...
2 min read
[Study] Impact of Google My Business on Home and Garden sector in 2019
Check out the performance of Google My Business listings from your furniture...
1 min read
[Study] Impact of Google My Business in your stores in 2019
In this post, discover how Google My Business page of your ready-to-wear stores...
1 min read
[Infographic] Back to work 2019: take a look at your retail calendar!
Fall is approaching, but there is still time to discover or review all the key...
1 min read
[Study] Impact of Google My Business on your restaurants in 2019
Restaurant chains are the third most represented sector among the different...
1 min read
[Study] Impact of Google My Business on your bank and insurance agencies in 2019
After a focus on Google My Business and our grocery clients, it is now the turn...
1 min read
[Study] Impact of Google My Business on your supermarkets in 2019
The Grocery Sector is the most important part of the industries which...
2 min read
Check your Google My Business listings for back to school!
With its “local info page”, Google My Business ensures the online presence of...
1 min read
Attract new visitors to your stores with Mobilosoft & Waze :)
Mobilosoft is now Waze’ certified partner agency! Thanks to this partnership,...
2 min read
Google My Business FAQs: Improving Suggested Answers on Your Business Listings
The previous month was filled up about "Google Local" topic since there have...
5 min read
[Study] The "digital" touch points of physical stores on Google My Business rose by nearly 70% in the first half of 2019
At Mobilosoft, we continuously monitor the impact of Google My Business for...
1 min read
News: Edit your business info from the Google Maps iOS app
An announcement from Google has just been released concerning the update...
2 min read
Facebook Locations, the digital showcase of your physical stores
Facebook has a feature that can generate the local pages of your physical...
2 min read
The latest Google features that will enhance your stores presence
Many opportunities have recently emerged for the retailer who uses Google My...
2 min read
How can you take advantage of Google's affinity score to attract consumers to your businesses?
At Google I/O 2018, this Californian group has officially announced a new...
3 min read
It's summer, here is the checklist for your local digital marketing
Based on the general point of view, summer is mainly related to two moments of...
How Waze leads customers into your outlets?
In this short video, (re) discover why the brands should resort to Waze to gain...
2 min read
We are eager to see you next year at our #VDWEEK2020!
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1 min read
The "Follow" feature of Business Maps in Google Maps continues to extend!
A few months ago Google has introduced the button "Follow" on the pages of the...
1 min read
Amazon? Ok I know it from a consumer perspective. Etail Distribution demystifyed it today at our #VDWEEK2019
Today, Aristide Varzea, Head of Digital Sales and Moise Denage, CEO of Etail...
2 min read
Here we are!!! Starting our Virtuology Digital Week 2019 right with a supergroup!! 🚀💥
Georges-Alexandre Hanin, CEO of Mobilosoft and Jean-Philippe Blerot, Digital...
1 min read
Ready? Don’t waste your time and click here to be part of this exclusive week!
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The Virtuology International group is a reference for many customers in Belgium and elsewhere!
“At the time of my Presidency of IAB (2001-2013), I had to work in Belgium...
1 min read
Dynamic Creative Optimisation. Is it an era of ultra personalization?
For our last day, Anthony Henrotte, Co-Founder and Production Director of...
1 min read
"Inspire action through visual expression of your brand”
On Wednesday 8th of May, our Senior Social Advertising Expert at blue2purple, @
1 min read
“How to demystify Amazon Market Place ? How to use Amazon audience in order to increase your sales online ?”
On Tuesday 7th of May, Aristide Varzea and Moise Denage will give us insights...
2 min read
"Local Mobile Search is booming for all categories in retail with a 75% conversion in 24h!"
Yeaaah ! First workshop of the VDWEEK 2019 with Georges-Alexandre Hanin, CEO...
1 min read
Be ready for the Virtuology Digital Week 2nd edition!
« Virtuology’s Digital Week offers unique insights on the ever changing world...
What is Google’s next step ?
[Guest Post] With the growth of voice search, Google keeps developing it’s ...
2 min read
How to use Google Posts to attract more visitors during Labor Day?
Labor Day is quickly approaching and consumers will want to find interesting...
1 min read
How location based advertising drives your business to success
[Guest Post] Geo-targeting is an appropriate way to attract your customer...
1 min read
How digital marketing drives startups to success
[Guest Post] Few days ago, it was the international day of Startups. Do you...
2 min read
Spring is coming soon: Set your exceptional opening hours now
This year Easter, Labor Day, Ascension and Pentecost all fall on a weekday....
Google is expanding its search partner network and incorporating youtube
[Guest Post] Google is expanding its search partner network and incorporating...
3 min read
Batibouw, The imm Cologne and counterparts: How to promote your participation on Google and Facebook local pages?
While the historic Belgian Batibouw fair opened its doors, it was worth...
4 min read
Valentine's Day and upcoming dates: How to boost visits to your businesses with Google My Business and Waze?
Like others, Valentine's Day is a special day of the year. For couples,...
1 min read
[White paper] Practical Guide for local referencing
The question of referencing local points of sales on the internet is directly...
3 min read
How do we go about doing Web-to-Store?
Web-to-Store has become a common expression for businesses with retail networks...
1 min read
You will finally get a Response Notification from Google!
This new Google Update will please most of us as it actually enables users to...
2 min read
Retailers: Which tools can I use to measure Online to Offline conversions?
In order to access the O2O metrics (In-store visits, in-store sales,...) of...
2 min read
Do you know how Google measures your in store traffic?
One of the main challenges of Retail organisation is the ability to measure in...
3 min read
Digital Advertising : Did you knew that your franchisees/ points of sale pay management fees up to 45%-83% to their local marketing agencies?
At Mobilosoft, we are often on the field with our partners and have contacts...
2 min read
What is O2O traffic?
Have you ever searched for online information before you physically went to a...
4 min read
How to set a Facebook Places page for your Point of Sale?
Do you manage multiple points of sale? Are you present or willing to be present...
1 min read
Google launched a new format for Video Ads!
Google just launched a new video format that will be very useful to advertisers!
1 min read
Google Maps is using Businesses as landmarks to guide it's drivers!
'Turn left after Mc Donald's' , if you frequently use Google Maps you might...
3 min read
Google my business adds services for all types of businesses
In order to add services to your business in Google Maps or Google Search, you...
3 min read
Store Locator: review of good practices
A Store Locator is a must-have for any web-to-store strategy, as it helps...
2 min read
How come the number of local interactions between stores and the online community is constantly on the rise?
By ‘local interactions’ we point to all interactions and information exchanges...
3 min read
How can you help your local stores answering their incoming reviews ?
If you decided to let your local store managers handle their online reviews,...
3 min read
It is time to plan your Google posts for Purim !
As for many seasonal holidays, Purim is an important sales period for many...
5 min read
Google My Business, what’s this?
Google My Business is Google’s platform allowing businesses to manage their...
2 min read
New Feature within Google My Business: Upload native videos to your Business page
Until today, you had to have a YouTube account linked to your Google My...
5 min read
Tutorial : How to validate your locations on Google
Google My Business is a tool that allows companies to manage their data on...
3 min read
News : A new way of presenting your Businesses Within Google
Google began merging the information available on the Google pages of big...
3 min read
Boost your sales during the holiday season: optimise your local Google Page(s) right away !
The end of the year is near and so is the holiday season. This is an important...
3 min read
How can you ask your customers for reviews?
The wide majority of people searching for information on a specific...
3 min read
How to manage your reviews and why?
Google my Business is the most used service when it comes to Reviews and...
4 min read
6 Best practices to manage your local e-reputation efficiently!
No matter which activity branch you’re in, your online reputation widely...
3 min read
What are micro-moments and how do they generate traffic through Google My Business?
In digital marketing, micro-moments are defined by the likes of Google as short...
