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Web-to-store: Five reasons why online reviews are crucial for your points of sale

07/01/16 22:15


1) Reviews on Google My Business make your businesses more visible

When you have more than one review for your business, your average review score is displayed in the local results. And this has an obvious effect on your visibility. An example? We conducted a search with the terms "Thai restaurant Paris 11" on Google. Which restaurant attracted your attention the most?

Paris_Thai_Restaurant_web-to-store

 

2) Google My Business has a great influence on your local visibility

According to Moz, a recognised SEO specialist, reviews left on the Google My Business page of your point of sale represent 8.4% of the score Google assigns to it, in order to decide on its visibility in the search results.

3) Reviews are more and more important for Internet users

According to Local Consumer Review Survey 2015, 92% of Internet users read online reviews today (versus 88% in 2014), and the number of "stars" obtained in these reviews is the number 1 criterion for evaluation. Furthermore, in 2015, 40% of consumers formed an opinion by reading 1 to 3 reviews, versus only 29% in 2014. 

4) Reviews on online review sites appear at the top of search results

Here is the page displaying the Google search results for the terms "Thai restaurant Paris 11". Only one restaurant website appears. The rest of the results on the first page are from local (thefork.com, timeout.com, bestrestaurantsparis.com) or global (yelp.com and TripAdvisor.com) review sites. These review sites generate a lot more traffic than individual websites, and they are therefore given priority by Google in the search results.

Paris_10_best_Thai_Restos

 

5) Reviews on online review sites enhance the SEO ranking of your points of sale

Each new review helps to enhance the credibility of your business in the eyes of Google's algorithm.

Don't hesitate to encourage your customers to write reviews.

Check if your point of sales are well positioned on-line

Topics: Reviews