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Web-to-store: five ideas for geo-targeted advertising during the holidays

By Georges-Alexandre Hanin on 09/06/16 17:32


Holidays are an intense period for Web-to-store activity. Two factors have a positive impact on Web-to-store traffic.

  1. Consumers are on holiday, so they have more time to go to points of sale. Whether it is in a shop or a restaurant, they will go out and enjoy their free time.
  2. They are often outside of their comfort zone, which means they know less about where they are and will search more about their environment on their smartphones.
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How to benefit from Waze during the holidays for your Web-to-Store

By Georges-Alexandre Hanin on 09/06/16 17:04


Waze is an application owned by Google: it is a GPS-based geographical navigation application program for smartphones. The advantage for users is not so much the navigation part, which is very similar to other applications such as Google Maps and TomTom. The main advantage is that the application is also a social network . A bit like Coyote, Waze also encourages users to share situations they encounter on the road, such as bottlenecks, road works or even police checks.
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Web-to-Store, how good are your point of sales on-line?

By Georges-Alexandre Hanin on 08/06/16 11:59

Reliability of point-of-sale data is only 34%!

In the past few years, consumer behaviour has evolved significantly thanks to the increased use of the Internet and smartphones in particular. Not a month goes by without a new study showing the importance of local searches in consumer patterns. However, many retailers with large brick-and-mortar networks have still not integrated this aspect into their thinking. Thanks to the studies we’ve carried out in recent years, we have been able to show that the reliability of point-of-sale data on the Web is only 34%.

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Data issues, choose the right Web-to-Store Partner!

By Georges-Alexandre Hanin on 08/06/16 11:50


Having correct data is one of the most overlooked issues in Web-to-Store initiatives for retail brands. Web-to-Store providers often don’t take the necessary time to explain what’s at stake in good data management. In this article, we will mainly discuss point-of-sale data, which may extend to other types of data, such as promotions, event information, etc.

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What is the Web-to-Store value?

By Georges-Alexandre Hanin on 08/06/16 09:55


Web-to-Store is the branch of digital marketing aimed at using the Web to generate traffic in brick-and-mortar stores. This branch is becoming increasingly important, since according to many recent studies, the searches performed by consumers to find products or services are increasingly being done with a local intent. According to Google, nearly a third of searches on mobile devices have a local orientation (more info here). Since we know that half of all searches are done on smartphones, this gives us an idea of the potential of Web-to-Store.

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Snapchat : the new web-to-store tool for retailers

By Georges-Alexandre Hanin on 17/05/16 17:00

What is Snapchat ?

Developed by Stanford students, Snapchat is an app for sharing pictures & videos to your friends. The special feature is that there is a time limit to see the picture that your friends has sent you. Every picture or video is only available during a short period of time (1 to 10 sec).

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Are you discouraging customers even before they enter your store?

By Georges-Alexandre Hanin on 22/03/16 15:00

A good web-to-store strategy consists in attracting Internet users to your stores. But did you know many companies simply cannot achieve this?

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Increase sales by 120% with a good web-to-store strategy?

By Georges-Alexandre Hanin on 11/09/15 09:56

Why a web-to-store strategy?

Between 2011 and 2012, Fiat's sales increased by 120% in the United States. This was the result of a well-thought-out and well-executed web-to-store strategy. 

Searching for a way to boost its sales in the land of Uncle Sam, particularly for the famed Fiat 500, the Italian auto giant decided to launch an ambitious campaign to buy key words on Google. Their goal? To increase sales by improving the brand's positioning in consumers' minds. 

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Use geo-targeted advertising to increase your web-to-store traffic

By Georges-Alexandre Hanin on 09/09/15 17:26

Geo-targeted pay-per-click (PPC) advertising is an essential part of your web-to-store strategy. But what is it exactly?

If you have laid the foundations for your web-to-store strategy, each of your points of sale will have at least three channels to reach Internet users:

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Inadequate Web-to-Store experience? Disgruntled customer! 

By Georges-Alexandre Hanin on 04/09/15 15:08

A bad experience for one of our colleagues perfectly illustrates the importance of updating practical information for your points of sale.

I can't resist the urge to tell you about the unfortunate experience which just happened to me. With the start of the school year approaching, my wife called the stationery store a few blocks from our house to order school supplies for the kids. The salesperson was very professional — at least at first, suggesting that my wife send him the list by email and he would prepare the order, so that I could come pick it up later at the store. This solution really made things easier for us. My wife gladly accepted.

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