Holidays are an intense period for Web-to-store activity. Two factors have a positive impact on Web-to-store traffic.
- Consumers are on holiday, so they have more time to go to points of sale. Whether it is in a shop or a restaurant, they will go out and enjoy their free time.
- They are often outside of their comfort zone, which means they know less about where they are and will search more about their environment on their smartphones.