Blog - Mobilosoft

Web-to-Store has become a common expression for businesses with retail networks. Whether the stores are company-run or operated by franchisees, it's cool to talk about Web-to-Store or to do Web-to-Store. However, this expression remains vague, vast and poorly understood by most marketers working in retail sales networks. We are receiving more and more questions such as: “what is Web-to-Store exactly?” and “How do we go about doing Web-to-Store?”

The summer period is getting closer and with it the sunny days. From a commercial point of view, the summer is mainly driven by two highlights, balances and periods spent on vacation. A third point is often forgotten: holidays. Indeed, whether in France or Belgium, at least two days are holidays: the national holiday (July 14 in France, July 21 in Belgium) and August 15.

At Mobilosoft, we are often on the field with our partners and have contacts with franchisees and local teams on a regular basis. For a few months we have been discussing media buying with them. And the conclusion is that a lot of franchisees and local teams have been approached by local marketing agencies for local campaigns. Facebook Ads, Adwords or even Waze Campaigns, we are seeing a growing number of solutions that are sold pretty easily to local points of sale.

Have you ever searched for online information before you physically went to a store? In 2018, the answer to this question is probably yes. Indeed, multiple analyses and studies have proven that this is a habit for more than 75% of consumers : Searching information online and purchasing in the physical store afterwards (source: http::/www.consumerbarometer.com).

'Turn left after Mc Donald's' , if you frequently use Google Maps you might have heard the same indications! 

The third Paris Retail Week has been launched! Date: Tuesday 19 - Thursday 21 September 2017, Venue: Pavilion 7.3, Paris Expo Porte de Versailles. Paris Retail Week brings together in a single event: E-Commerce Paris, cross-channel event anywhere in Europe and Digital(in)Store, devoted to the digitisation of points of sale and distribution.

In conjunction with its partner Proximis, Mobilosoft is delighted to be able to invite you to a breakfast taking place on Tuesday 5 September. This gathering will include the presentation of new web-to-store tips and tools.

At Mobilosoft, we see a lot of retailers - too many – who make the mistake of deploying their Web-to-Store projects unilaterally, without sharing the relevant information with their points of sale.

Google Maps lets his users describe the places they visit. The most active users earn a badge on their profile image as well as the « Local Guide » attribute displayed under their name. Millions of potential consumers rely on these contributions to choose their favourite establishment or ctivities, offering those points of sale an outstanding visibility...

The year 2016 provided us with some very useful information on the likely evolution of web-to-store over the coming years. In particular, we saw Google announce the introduction of a new function offering consumers a new way of getting into contact with points of sale: by way of instant messaging.