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Mobilosoft will take part to 2017 Paris Retail Week!

By Ambre on 24/08/17 14:58

The third Paris Retail Week has been launched! Date: Tuesday 19 - Thursday 21 September 2017, Venue: Pavilion 7.3, Paris Expo Porte de Versailles. Paris Retail Week brings together in a single event: E-Commerce Paris, cross-channel event anywhere in Europe and Digital(in)Store, devoted to the digitisation of points of sale and distribution.

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Join us for a breakfast flavoured with Click & Collect and e-reservation!

By Ambre on 10/08/17 11:16

In conjunction with its partner Proximis, Mobilosoft is delighted to be able to invite you to a breakfast taking place on Tuesday 5 September. This gathering will include the presentation of new web-to-store tips and tools.

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How poor communication with your franchisees and branches can compromise your Web-to-Store efforts..

By Ambre on 13/06/17 08:02

At Mobilosoft, we see a lot of retailers - too many – who make the mistake of deploying their Web-to-Store projects unilaterally, without sharing the relevant information with their points of sale.

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How Google’s « Local Guides » impact your local web visibility

By Ambre on 07/03/17 16:53

Google Maps lets his users describe the places they visit. The most active users earn a badge on their profile image as well as the « Local Guide » attribute displayed under their name. Millions of potential consumers rely on these contributions to choose their favourite establishment or ctivities, offering those points of sale an outstanding visibility...

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What will the Web-To-Store look like in 2017 ?

By Georges-Alexandre Hanin on 12/01/17 08:30

The year 2016 provided us with some very useful information on the likely evolution of web-to-store over the coming years. In particular, we saw Google announce the introduction of a new function offering consumers a new way of getting into contact with points of sale: by way of instant messaging.

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A look back at 2016

By Georges-Alexandre Hanin on 05/01/17 18:26

Now that 2016 is almost over, we can draw some conclusions from a year that was full of web-to-store developments in Europe. This year was marked by the onset of a growth phase that should continue over the next five years.

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Web-to-store: five ideas for geo-targeted advertising during the holidays

By Georges-Alexandre Hanin on 09/06/16 17:32


Holidays are an intense period for Web-to-store activity. Two factors have a positive impact on Web-to-store traffic.

  1. Consumers are on holiday, so they have more time to go to points of sale. Whether it is in a shop or a restaurant, they will go out and enjoy their free time.
  2. They are often outside of their comfort zone, which means they know less about where they are and will search more about their environment on their smartphones.
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How to benefit from Waze during the holidays for your Web-to-Store

By Georges-Alexandre Hanin on 09/06/16 17:04


Waze is an application owned by Google: it is a GPS-based geographical navigation application program for smartphones. The advantage for users is not so much the navigation part, which is very similar to other applications such as Google Maps and TomTom. The main advantage is that the application is also a social network . A bit like Coyote, Waze also encourages users to share situations they encounter on the road, such as bottlenecks, road works or even police checks.
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How do we go about doing Web-to-Store?

By Georges-Alexandre Hanin on 08/06/16 15:02


Web-to-Store has become a common expression for businesses with retail networks. Whether the stores are company-run or operated by franchisees, it's cool to talk about Web-to-Store or to do Web-to-Store. However, this expression remains vague, vast and poorly understood by most marketers working in retail sales networks. We are receiving more and more questions such as: “what is Web-to-Store exactly?” and “How do we go about doing Web-to-Store?”

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Web-to-Store, how good are your point of sales on-line?

By Georges-Alexandre Hanin on 08/06/16 11:59

Reliability of point-of-sale data is only 34%!

In the past few years, consumer behaviour has evolved significantly thanks to the increased use of the Internet and smartphones in particular. Not a month goes by without a new study showing the importance of local searches in consumer patterns. However, many retailers with large brick-and-mortar networks have still not integrated this aspect into their thinking. Thanks to the studies we’ve carried out in recent years, we have been able to show that the reliability of point-of-sale data on the Web is only 34%.

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