When you have more than one review for your business, your average review score is displayed in the local results. And this has an obvious effect on your visibility. An example? We conducted a search with the terms "Thai restaurant Paris 11" on Google. Which restaurant attracted your attention the most?
The presence of your points of sale on local review sites and in online directories is crucial in order to get a good position in search results. Reviews can enhance this presence.
We saw this last week. Among the factors that influence these results, the reviews published on local review sites and in online directories play a special role: according to , they account for nearly 10% of Google's overall ranking, and 12.3% of the ranking to get in the Snack Pack.