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1 min read

Boost your point-of-sale traffic with Mobilosoft & Critizr

Par Ambre le 17/10/19

Mobilosoft would like to inform you about its new commercial partnership with Critizr.

Topics: Reviews Clients & Partners
2 min read

Generate traffic in your establishments with Mobilosoft and Trustpilot :)

Par Ambre le 9/10/19

A partnership has just been set up between Mobilosoft and a major player in online reviews. Through this collaboration, we wish to strengthen the support for our customers in terms of e-reputation by working with a specialist in "trust" on the web: Trustpilot!

Topics: Reviews Clients & Partners
3 min read

Should you involve each one of your outlets in the management of their customer reviews?

Par Georges-Alexandre Hanin le 3/10/19

In the context of consumer feedback, two things are important for consumers acting in RoPo mode (Research Online, Purchase Offline): the quality of the opinions they find on the local pages of the establishments, as well as the quality of the responses to these reviews. It has become a necessity to answer the online reviews your customers leave behind.

Topics: Reviews
4 min read

The impact of customer reviews on point-of-sale visits

Par Ambre le 26/09/19

Before visiting to the point of sale, consumers consult the reviews published by their peer reviewers. The brand networks must, therefore, be properly referenced: be where the Internet users are.

Topics: Reviews
2 min read

Google My Business FAQs: Improving Suggested Answers on Your Business Listings

Par Ambre le 31/07/19

Topics: Google My Business Reviews
3 min read

How can you help your local stores answering their incoming reviews ?

Par Georges-Alexandre Hanin le 5/03/18

If you decided to let your local store managers handle their online reviews, you have to make sure they follow a set of rules and use the right tone of voice to avoid putting the brand name in harm’s way.

Topics: Reviews
3 min read

How can you ask your customers for reviews?

Par Ambre le 14/11/17

The wide majority of people searching for information on a specific store/location will definitely check the reviews left by other users. Furthermore, those reviews can be checked at all times and by everyone. In this article we will give you more information about how and why community managers should encourage users to leave reviews.

Topics: Reviews
3 min read

How to manage your reviews and why?

Par Ambre le 14/11/17

Google my Business is the most used service when it comes to Reviews and Ratings. In order to optimise your e-reputation properly you should definitely manage your Reviews on this media. Learn more on to how you should manage your reviews and how you can exploit the functionalities of Google my Business.

Topics: Reviews
4 min read

6 Best practices to manage your local e-reputation efficiently!

Par Ambre le 10/11/17

No matter which activity branch you’re in, your online reputation widely depends on the customers experience and the reviews and ranking they attribute to your store. Depending on how you act, those review can be a boost for your business or a menace as well. Dear Community Managers, here are the key steps to an effective review management!

Topics: Reviews
1 min read

Google local results: consumers’ online reviews to be translated automatically

Par Ambre le 9/05/17


Google has decided to put in place a new functionality allowing the automatic translation of online reviews into the language set on a user’s PC or mobile device. From now on, when they use Google Maps or Google Search to find a location, the reviews will be translated automatically.

Topics: Reviews
1 min read

Did you know that the majority of consumers take customer reviews into account?

Par Ambre le 15/03/17


It’s not new, consumers surf on the web before going in store: 85% do local request to obtain store’s information that are relevant to them (source: ropo.fr). And 84% trust in reviews and ratings published by customers (source: brand-advocacy.fr).

Topics: Reviews
1 min read

How to implement an effective stores reputation management on your website?

Par Ambre le 15/03/17


Customer reviews management can be constraining: you have to deal with several media to cover multiple point of sales. On the other side, local managers are keen to spend time to optimise their strategy to generate more results. In this context Mobilosoft developed a tool to simplify the management of the local stores e-reputation.

Topics: Reviews
2 min read

Web-to-store: How to ask your customers for a review on Google My Business?

Par Georges-Alexandre Hanin le 17/03/16

 

 

It's now no longer possible to use the old link generator on your Google Plus page to ask your customers to write a review that will appear in mobile search results. 
 
Topics: Google My Business Reviews
2 min read

Web-to-store: Five reasons why online reviews are crucial for your points of sale

Par Georges-Alexandre Hanin le 7/01/16


1) Reviews on Google My Business make your businesses more visible

When you have more than one review for your business, your average review score is displayed in the local results. And this has an obvious effect on your visibility. An example? We conducted a search with the terms "Thai restaurant Paris 11" on Google. Which restaurant attracted your attention the most?

Topics: Reviews
1 min read

The importance of reviews for your web-to-store strategy

Par Georges-Alexandre Hanin le 15/09/15


A strong point on your web-to-store:

The presence of your points of sale on local review sites and in online directories is crucial in order to get a good position in search results. Reviews can enhance this presence.

We saw this last week. Among the factors that influence these results, the reviews published on local review sites and in online directories play a special role: according to a study conducted by Moz last year, they account for nearly 10% of Google's overall ranking, and 12.3% of the ranking to get in the Snack Pack. 

Topics: Reviews