If you decided to let your local store managers handle their online reviews, you have to make sure they follow a set of rules and use the right tone of voice to avoid putting the brand name in harm’s way.
The wide majority of people searching for information on a specific store/location will definitely check the reviews left by other users. Furthermore, those reviews can be checked at all times and by everyone. In this article we will give you more information about how and why community managers should encourage users to leave reviews.
Google my Business is the most used service when it comes to Reviews and Ratings. In order to optimise your e-reputation properly you should definitely manage your Reviews on this media. Learn more on to how you should manage your reviews and how you can exploit the functionalities of Google my Business.
Recent studies show us that the customers use online ratings to determine which shop they will go to. In this study , you will find intresting figures. One of which tells us that 90% of the customers will read less than 10 reviews to make up his mind when looking online.
No matter which activity branch you’re in, your online reputation widely depends on the customers experience and the reviews and ranking they attribute to your store. Depending on how you act, those review can be a boost for your business or a menace as well. Dear Community Managers, here are the key steps to an effective review management!
Google has decided to put in place a new functionality allowing the automatic translation of online reviews into the language set on a user’s PC or mobile device. From now on, when they use Google Maps or Google Search to find a location, the reviews will be translated automatically.
It’s not new, consumers surf on the web before going in store: 85% do local request to obtain store’s information that are relevant to them (source: ropo.fr). And 84% trust in reviews and ratings published by customers (source: brand-advocacy.fr).
Google treats 500 million local requests every day from which 250 million result in an in-store-visits (source: inc.com). Your local businesses have to be visible in these results to generate more turnover. This visibility is due to an optimised management of published reviews by your customers...
Customer reviews management can be constraining: you have to deal with several media to cover multiple point of sales. On the other side, local managers are keen to spend time to optimise their strategy to generate more results. In this context Mobilosoft developed a tool to simplify the management of the local stores e-reputation.