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1 min read

Attract new visitors to your stores with Mobilosoft & Waze :)

Par Ambre le 1/08/19

Topics: Mobilosoft News Location-based Advertising Waze
3 min read

It's summer, here is the checklist for your local digital marketing

Par Georges-Alexandre Hanin le 18/07/19

Topics: Google My Business Location-based Advertising Google Posts Waze Calendar Public Holidays
4 min read

Valentine's Day and upcoming dates: How to boost visits to your businesses with Google My Business and Waze?

Par Ambre le 11/02/19

Like others, Valentine's Day is a special day of the year. For couples, families, relatives is (in theory) a moment of love and sharing, but for chains of shops and restaurants it is especially a great opportunity to attract new customers. Valentine’s Day is just one of the opportunities to use as we know that throughout the year, users are looking for information and advice on places to (re) visit. So you have a double opportunity to use for your marketing communication.

Topics: Google My Business Location-based Advertising Google Posts Google Maps Waze Valentine's Day Foodservice/Catering industry Marketing Campaigns Calendar Public Holidays
2 min read

Retailers: Which tools can I use to measure Online to Offline conversions?

Par Georges-Alexandre Hanin le 15/05/18

In order to access the O2O metrics (In-store visits, in-store sales,...) of your business, you have to put 2 Google products into work. Google My Business, in which you can manage your location properly and Adwords for the launch of your local campaigns. Then we can extrapolate those results and start making conclusions.

Topics: Google My Business Location-based Advertising
2 min read

Do you know how Google measures your in store traffic?

Par Georges-Alexandre Hanin le 11/05/18

One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is coming from. It is often hard to attribute an in-store visit to a specific marketing action. It is thus complicated to understand and optimize O2O (online-to-Offline) conversions.

Topics: Google My Business Location-based Advertising Google Maps
3 min read

Digital Advertising : Did you knew that your franchisees/ points of sale pay management fees up to 45%-83% to their local marketing agencies?

Par Ambre le 8/05/18

At Mobilosoft, we are often on the field with our partners and have contacts with franchisees and local teams on a regular basis. For a few months we have been discussing media buying with them. And the conclusion is that a lot of franchisees and local teams have been approached by local marketing agencies for local campaigns. Facebook Ads, Adwords or even Waze Campaigns, we are seeing a growing number of solutions that are sold pretty easily to local points of sale.

Topics: Web To Store & Strategy Location-based Advertising
1 min read

Google launched a new format for Video Ads!

Par Diego Wauters le 25/04/18

Google just launched a new video format that will be very useful to advertisers!

Topics: Location-based Advertising Google Maps Video Ads