Having correct data is one of the most overlooked issues in Web-to-Store initiatives for retail brands. Web-to-Store providers often don’t take the necessary time to explain what’s at stake in good data management. In this article, we will mainly discuss point-of-sale data, which may extend to other types of data, such as promotions, event information, etc.
Since early 2015, Mobilosoft has been collecting Google statistics for its clients.
Using these statistics, we have built a mathematical model that enables us to estimate the traffic Google generates at points of sales. This model has been validated by several retailers and is used on a monthly basis to identify the actions to deploy in order to improve the local listing of retailers.
At the same time, this collection of statistics enables us to monitor Google usage trends among consumers. That's the subject of this article and the figures quoted come from a sample of more than 2,000 of our clients' points of sale, analysed monthly, and cover the first four months of the year.
Google changes that impact web-to-store
In early December, Google announced an important change in the ranking criteria for local search results. How will the new rules affect your web-to-store strategy?
The presence of your stores on Google My Business has long been one of the pillars of a good web-to-store strategy. Google's decision this week to include the Google My Business page "search history" - we'll look at this concept more closely in just a bit - in the ranking criteria for local search results is a development that deserves our attention.
The end of the year is approaching, special opening hours as well ...
Since the beginning of August, Google is displaying the results of local searches differently. What has changed, and what impact will this new display have on your points of sale?
The change introduced by Google affects the "Snack Pack" in the local search results. This window, which opened below the sponsored links, used to include the top seven (organic) search results under a small map. Each result included the store's name, its address, its telephone numbers and its business hours, as well as two small, clickable icons to go to the company's website and to find directions on Google Maps.
I had a little misadventure this past week-end, and it illustrates the absolute necessity of having your business listed on Google My Business.
The latest edition of Google's consumer barometer confirms how useful web-to-store and mobile-to-store strategies can be to bring customers into stores.
The publication of numbers specific to the French and Belgian markets gives us the opportunity to observe the emergence of behaviours already well established in the United States: the increasing importance of the smartphone as a browsing tool, and the consumer's tendency to do research online before buying…in store !
INTRODUCTION:
Thanks to Mobilosoft, Touring Glass was able to increase the online visibility of its points of sale by 97% in just three months. The secret: a complete overhaul of its presence on Google My Business.
In 2014, Touring made an ambitious bet: starting a windscreen repair and replacement centre, on a market where Carglass reigns supreme.
INTRODUCTION:
Actively managing your stores' online presence is a first step in your web-to-store strategy to convert mobile users into real-life shoppers. Here's why and how.
INTRODUCTION:
We get more and more issus with point of sales duplicates inside Google. This article will help you better understand this situation.
In this context, I invite you to read the following article around the implementation of Google My Business for multiple point-of-sales Retailers.
Google is the number one search engine used by consumers all around the world. And when these customers search for local products, services, or stores, there is a high probability that Google will be the first step of their search (the web impacts indeed 81% of all purchases).
After such a search, the user behavior will vary, but be sure that he'll look for discounts and for a place to buy what he intends to. The good news for brick & mortar Retail chains is that the probability he ends-up in a physical store is 88%.
It is then clear that your stores must be well positionned on the web!
