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3 min read

Data issues, choose the right Web-to-Store Partner!

Par Georges-Alexandre Hanin le 8/06/16


INTRODUCTION:

Having correct data is one of the most overlooked issues in Web-to-Store initiatives for retail brands. Web-to-Store providers often don’t take the necessary time to explain what’s at stake in good data management. In this article, we will mainly discuss point-of-sale data, which may extend to other types of data, such as promotions, event information, etc.

Topics: Web To Store & Strategy Google My Business
2 min read

Google My Business in 2016: 29% more visibility and 60% more activation for your points of sale!

Par Georges-Alexandre Hanin le 25/05/16


Since early 2015, Mobilosoft has been collecting Google statistics for its clients. 

Using these statistics, we have built a mathematical model that enables us to estimate the traffic Google generates at points of sales. This model has been validated by several retailers and is used on a monthly basis to identify the actions to deploy in order to improve the local listing of retailers.

At the same time, this collection of statistics enables us to monitor Google usage trends among consumers. That's the subject of this article and the figures quoted come from a sample of more than 2,000 of our clients' points of sale, analysed monthly, and cover the first four months of the year.

Topics: Google My Business
2 min read

Web-to-store: How to ask your customers for a review on Google My Business?

Par Georges-Alexandre Hanin le 17/03/16

 

 

It's now no longer possible to use the old link generator on your Google Plus page to ask your customers to write a review that will appear in mobile search results. 
 
Topics: Google My Business Reviews
4 min read

Local listing of your points of sale: There's something new at Google!

Par Georges-Alexandre Hanin le 16/12/15


Google changes that impact web-to-store

In early December, Google announced an important change in the ranking criteria for local search results. How will the new rules affect your web-to-store strategy?

The presence of your stores on Google My Business has long been one of the pillars of a good web-to-store strategy. Google's decision this week to include the Google My Business page "search history" - we'll look at this concept more closely in just a bit - in the ranking criteria for local search results is a development that deserves our attention. 

Topics: Google My Business
2 min read

Will Google show your special opening hours?

Par Georges-Alexandre Hanin le 5/11/15

The end of the year is approaching, special opening hours as well ...

Topics: Google My Business
2 min read

Google Snack Pack: What impact on your Web-to-Store traffic?

Par Georges-Alexandre Hanin le 4/09/15


Since the beginning of August, Google is displaying the results of local searches differently. What has changed, and what impact will this new display have on your points of sale? 

The change introduced by Google affects the "Snack Pack" in the local search results. This window, which opened below the sponsored links, used to include the top seven (organic) search results under a small map. Each result included the store's name, its address, its telephone numbers and its business hours, as well as two small, clickable icons to go to the company's website and to find directions on Google Maps. 

Topics: Web To Store & Strategy Google My Business
2 min read

The price of not being on Google My Business: no web-to-store

Par Georges-Alexandre Hanin le 4/08/15


My behaviour:

I had a little misadventure this past week-end, and it illustrates the absolute necessity of having your business listed on Google My Business.

Topics: Google My Business
3 min read

Internet and smartphones: New tools to bring web-to-store traffic

Par Georges-Alexandre Hanin le 17/07/15


The Google Consumer Barometer says it ! Internet and smartphones: New tools to bring customers into your store 

The latest edition of Google's consumer barometer confirms how useful web-to-store and mobile-to-store strategies can be to bring customers into stores. 

The publication of numbers specific to the French and Belgian markets gives us the opportunity to observe the emergence of behaviours already well established in the United States: the increasing importance of the smartphone as a browsing tool, and the consumer's tendency to do research online before buyingin store

Topics: Web To Store & Strategy Google My Business
2 min read

Double the visibility of your points of sale with Google My Business?

Par Georges-Alexandre Hanin le 26/06/15


INTRODUCTION:

Thanks to Mobilosoft, Touring Glass was able to increase the online visibility of its points of sale by 97% in just three months. The secret: a complete overhaul of its presence on Google My Business

In 2014, Touring made an ambitious bet: starting a windscreen repair and replacement centre, on a market where Carglass reigns supreme. 


Topics: Google My Business
3 min read

Google My Business: Five good reasons to regularly check the information about your points of sale

Par Georges-Alexandre Hanin le 24/06/15


INTRODUCTION:

Actively managing your stores' online presence is a first step in your web-to-store strategy to convert mobile users into real-life shoppers. Here's why and how.  

Topics: Google My Business
3 min read

How to solve the biggest problems with duplicate google my business

Par Georges-Alexandre Hanin le 31/03/15


INTRODUCTION:

We get more and more issus with point of sales duplicates inside Google. This article will help you better understand this situation.

In this context, I invite you to read the following article around the implementation of Google My Business for multiple point-of-sales Retailers.

Topics: Google My Business
2 min read

How to setup Google My Business for Multiple stores Retail Chains

Par Georges-Alexandre Hanin le 20/03/15


Why should you do this? To drive web-to-store traffic!

Google is the number one search engine used by consumers all around the world. And when these customers search for local products, services, or stores, there is a high probability that Google will be the first step of their search (the web impacts indeed 81% of all purchases).

After such a search, the user behavior will vary, but be sure that he'll look for discounts and for a place to buy what he intends to. The good news for brick & mortar Retail chains is that the probability he ends-up in a physical store is 88%.

It is then clear that your stores must be well positionned on the web!


Topics: Google My Business