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1 min read

New in Google My Business Chat!

Par Ambre le 19/11/19

A year ago, Google launched a messaging feature around My Business listings. A very useful tool for establishing contact between local establishments and local consumers.

Topics: Google My Business Google Maps
2 min read

Black Friday: plan your store schedules

Par Ambre le 24/10/19

Sometimes frenchified as “Vendredi Noir”, Black Friday really takes off on the internet, for example, important promotional that last for 24 hours or more. This commercial event is increasingly popular in France, England, Germany and Switzerland.

Topics: Google My Business Calendar Black Friday
2 min read

How do you control your Google My Business listings?

Par Ambre le 17/10/19

In recent years, Google My Business has been enriched with many features designed to create engagement with users (reviews, questions / answers, subscribing to news and news, profile names "@", photos & videos from companies ...).

Topics: Google My Business
1 min read

Google My Business news: Publish your information before your listings being validated

Par Ambre le 3/10/19

Right after the launching of the status identification tool for My Business listing, Google has just announced the possibility for "non-validated merchants" to publish some essential information about their establishments.

Topics: Google My Business Market News
2 min read

Google deploys a tool to know the status of your My Business listings

Par Ambre le 2/10/19

Google My Business has just put in place a tool to check the validation status of your establishment report, discover it without delay. We will also make a reminder about the importance of validating your local pages.

Topics: Google My Business Market News
2 min read

[Study] Impact of Google My Business on your telecom stores in 2019

Par Ambre le 18/09/19

Check out the performance of Google My Business listings in your phone/internet provider stores in 2019, as well as the impact on physical traffic within these outlets.

Topics: Google My Business Market News White paper/ Case study
2 min read

[Study] Impact of Google My Business on your Parapharmacies and Beauty stores in 2019

Par Ambre le 18/09/19

Discover Google My Business records the performance of your drugstores and beauty & health stores in 2019, as well as the impact on the physical traffic in these stores.

Topics: Google My Business Market News White paper/ Case study
2 min read

[Study] Impact of Google My Business on your Automotive stores in 2019

Par Ambre le 18/09/19

Check out the performance of Google My Business listings for your Automotive stores and establishment for maintenance and auto equipment in 2019, as well as the impact on physical traffic within these outlets.

Topics: Google My Business Market News White paper/ Case study
2 min read

[Study] Impact of Google My Business on Home and Garden sector in 2019

Par Ambre le 18/09/19

Check out the performance of Google My Business listings from your furniture stores and specialty (kitchen, bedding) in 2019, as well as the impact on physical traffic within stores.

Topics: Google My Business Market News White paper/ Case study
1 min read

[Study] Impact of Google My Business in your stores in 2019

Par Ambre le 17/09/19

In this post, discover how Google My Business page of your ready-to-wear stores are performing in 2019, and the impact on visits to your physical outlets.

Topics: Google My Business Market News White paper/ Case study
1 min read

[Study] Impact of Google My Business on your restaurants in 2019

Par Ambre le 12/09/19

Restaurant chains are the third most represented sector among the different industries of our customers, just after Bank & Insurance.

Topics: Google My Business Market News White paper/ Case study
1 min read

[Study] Impact of Google My Business on your bank and insurance agencies in 2019

Par Ambre le 12/09/19

After a focus on Google My Business and our grocery clients, it is now the turn for banks and insurance companies.

Topics: Google My Business Market News White paper/ Case study
1 min read

[Study] Impact of Google My Business on your supermarkets in 2019

Par Ambre le 11/09/19

The Grocery Sector is the most important part of the industries which Mobilosoft are working with. Naturally, we start this series of publications with this sector.

Topics: Google My Business Market News Infographics White paper/ Case study
2 min read

Check your Google My Business listings for back to school!

Par Ambre le 4/09/19

With its “local info page”, Google My Business ensures the online presence of your points of sale in Google searches, in Google Maps and on all other Google services. It’s one of the main media to master as part of your Web To Store activities (set of information published on the Internet to highlight your physical facilities).

Topics: Google My Business
2 min read

Google My Business FAQs: Improving Suggested Answers on Your Business Listings

Par Ambre le 31/07/19

Topics: Google My Business Reviews
5 min read

[Study] The "digital" touch points of physical stores on Google My Business rose by nearly 70% in the first half of 2019

Par Georges-Alexandre Hanin le 30/07/19

Topics: Google My Business Market News Infographics White paper/ Case study
1 min read

News: Edit your business info from the Google Maps iOS app

Par Ambre le 24/07/19

Topics: Google My Business Market News Google Maps
2 min read

The latest Google features that will enhance your stores presence

Par Ambre le 22/07/19

Topics: Google My Business Market News Google Posts Google Maps
2 min read

How can you take advantage of Google's affinity score to attract consumers to your businesses?

Par Luc le 22/07/19

Topics: Google My Business Google Maps
3 min read

It's summer, here is the checklist for your local digital marketing

Par Georges-Alexandre Hanin le 18/07/19

Topics: Google My Business Location-based Advertising Google Posts Waze Calendar Public Holidays
2 min read

How to use Google Posts to attract more visitors during Labor Day?

Par Ambre le 29/03/19

Labor Day is quickly approaching and consumers will want to find interesting things to purchase during this day. This is the perfect timing to inform them about offers, discounts or events that your stores are likely to offer.

Topics: Google My Business Google Posts Google Maps Marketing Campaigns Calendar Public Holidays Labor Day
2 min read

Spring is coming soon: Set your exceptional opening hours now

Par Ambre le 8/03/19

This year Easter, Labor Day, Ascension and Pentecost all fall on a weekday. Another reason for retailers to correctly set the specific opening hours of their points of sale on the Internet.

Topics: Google My Business Google Posts Google Maps Calendar Public Holidays
3 min read

Batibouw, The imm Cologne and counterparts: How to promote your participation on Google and Facebook local pages?

Par Ambre le 25/02/19

While the historic Belgian Batibouw fair opened its doors, it was worth recalling the importance of these events dedicated to interior design and adjoining actors. In a national or even an international context these specialized meetings are an opportunity to retain or attract a new clientele for major brands in the market (mixing furniture, decoration, DIY, appliances ...) and more specialized chain stores (kitchen, home decorators, bedding specialist..).

Topics: Google My Business Facebook Google Posts Google Maps Batibouw Interior Design Marketing Campaigns Calendar
4 min read

Valentine's Day and upcoming dates: How to boost visits to your businesses with Google My Business and Waze?

Par Ambre le 11/02/19

Like others, Valentine's Day is a special day of the year. For couples, families, relatives is (in theory) a moment of love and sharing, but for chains of shops and restaurants it is especially a great opportunity to attract new customers. Valentine’s Day is just one of the opportunities to use as we know that throughout the year, users are looking for information and advice on places to (re) visit. So you have a double opportunity to use for your marketing communication.

Topics: Google My Business Location-based Advertising Google Posts Google Maps Waze Valentine's Day Foodservice/Catering industry Marketing Campaigns Calendar Public Holidays
1 min read

You will finally get a Response Notification from Google!

Par Diego Wauters le 23/05/18

This new Google Update will please most of us as it actually enables users to get a notification when you answer to their review through Google My Business ! 

Topics: Google My Business Notifications
2 min read

Retailers: Which tools can I use to measure Online to Offline conversions?

Par Georges-Alexandre Hanin le 15/05/18

In order to access the O2O metrics (In-store visits, in-store sales,...) of your business, you have to put 2 Google products into work. Google My Business, in which you can manage your location properly and Adwords for the launch of your local campaigns. Then we can extrapolate those results and start making conclusions.

Topics: Google My Business Location-based Advertising
2 min read

Do you know how Google measures your in store traffic?

Par Georges-Alexandre Hanin le 11/05/18

One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is coming from. It is often hard to attribute an in-store visit to a specific marketing action. It is thus complicated to understand and optimize O2O (online-to-Offline) conversions.

Topics: Google My Business Location-based Advertising Google Maps
3 min read

Google my business adds services for all types of businesses

Par Ambre le 16/04/18

In order to add services to your business in Google Maps or Google Search, you had to be a restaurant to access this feature. But Google enabled this feature for all types of businesses! Until now only restaurants could edit their menu the way the wanted, without having to follow the suggestions made by Google My Business.

Topics: Google My Business
5 min read

Google Posts: Share content directly on your Google My Business page

Par Ambre le 30/03/18

Topic overview:

1. How will my Google Post appear in Google Search and Google Maps? >
2. The different types of content your can share with a Google Post >
3. The Google Post, at the heart of your digital local strategy >
4. Tutorials from Mobilosoft >
5. Inspiration and Cases >



Google My Business is the leading platform to manage the visibility of your shop, restaurant, agency or business within Google. One of the most important features of Google My Business is the Google Post, which allows you to share local content on the Google My Business page of your business.

Topics: Google My Business Google Posts
3 min read

It is time to plan your Google posts for Purim !

Par Ambre le 12/02/18

As for many seasonal holidays, Purim is an important sales period for many companies. During this period it is key to have a good visibility and a clear communication about your special deals and promotions to boost your sales. Thanks to the my.mobilosoft platform, you can share your promotions on each Google local of your network through the Google Posts.

Topics: Google My Business Inspiration Google Posts
5 min read

Google My Business, what’s this?

Par Ambre le 29/01/18

Google My Business is Google’s platform allowing businesses to manage their local presence. This will enable a company to manage how her business is shown within Google and Google Maps results. Furthermore it allows a company to display all crucial information about a point of sale (opening hours, itinerary, reviews,...) within those results.

Topics: Google My Business
2 min read

New Feature within Google My Business: Upload native videos to your Business page

Par Ambre le 11/01/18

Until today, you had to have a YouTube account linked to your Google My Business account in order to display videos hosted on YouTube on your Business Page. Today Google is working a an important update that allows you to upload a video directly from your computer, mobile or tablet.

Topics: Google My Business
5 min read

Tutorial : How to validate your locations on Google

Par Ambre le 11/01/18

Google My Business is a tool that allows companies to manage their data on Google and Google Maps. Before managing your location’s data, you must confirm to Google that you are the legitimate owner of this location (or administrator).

Topics: Google My Business Tutorial
3 min read

What are micro-moments and how do they generate traffic through Google My Business?

Par Georges-Alexandre Hanin le 5/10/17

In digital marketing, micro-moments are defined by the likes of Google as short specific periods of time which consumers spend on their mobile phones or tablets during the day.

Topics: Google My Business
1 min read

Google My Business: How do you disable e-mail notifications telling you that a Google Post is about to expire?

Par Ambre le 4/08/17

For a few weeks now, local businesses have been able to write and publish posts on their local My Business listings (visible in Google Search and Google Maps). Google Posts are displayed for seven days before they disappear, and an e-mail alert is automatically sent just before they are about to expire.

Topics: Google My Business Google Posts
2 min read

Google My Business: 9 tips for great performance with Google Posts

Par Ambre le 27/07/17

A recent arrival on the scene, Google Posts is a function that lets you post messages daily on local My Business listings in Google Search and Google Maps. Since this launch, we have put together new information that will help you manage these posts.

Topics: Google My Business Google Posts
2 min read

Google My Business : What you need to do to improve your local ranking ?

Par Ambre le 10/01/17


The local ranking of a business refers to its level of visibility in local search results. These results are displayed in various places on Google when a user searches for products or services close to where they are at that moment or when they specify a geographical criterion.

Topics: Google My Business
1 min read

Local Pack: Google lets you filter local search results

Par Ambre le 5/01/17


New features in Google My Business keep pouring in. Users can now specifically filter results in order to fine-tune their searches. Until now, this function was only active for restaurant searches, but it has just been extended to other business activities.

Topics: Google My Business
2 min read

Google My Business: New features for the end of 2016

Par Ambre le 19/12/16


INTRODUCTION

Google tools are constantly evolving, and GMB is no exception to the rule.
Here's a look at the new functionalities released in the past few weeks, which will help optimise your online presence.

Topics: Google My Business
1 min read

Google tests a chat function in local search results

Par Ambre le 19/12/16


INTRODUCTION

After having integrating the new message extension for mobile adverts in AdWords, Google is currently testing another functionality in My Business this time, which lets consumers chat privately with local businesses.

Topics: Google My Business
2 min read

Web-to-Store, how good are your point of sales on-line?

Par Georges-Alexandre Hanin le 8/06/16


Reliability of point-of-sale data is only 34%!

In the past few years, consumer behaviour has evolved significantly thanks to the increased use of the Internet and smartphones in particular. Not a month goes by without a new study showing the importance of local searches in consumer patterns. However, many retailers with large brick-and-mortar networks have still not integrated this aspect into their thinking. Thanks to the studies we’ve carried out in recent years, we have been able to show that the reliability of point-of-sale data on the Web is only 34%.

Topics: Web To Store & Strategy Google My Business
3 min read

Data issues, choose the right Web-to-Store Partner!

Par Georges-Alexandre Hanin le 8/06/16


INTRODUCTION:

Having correct data is one of the most overlooked issues in Web-to-Store initiatives for retail brands. Web-to-Store providers often don’t take the necessary time to explain what’s at stake in good data management. In this article, we will mainly discuss point-of-sale data, which may extend to other types of data, such as promotions, event information, etc.

Topics: Web To Store & Strategy Google My Business
2 min read

Google My Business in 2016: 29% more visibility and 60% more activation for your points of sale!

Par Georges-Alexandre Hanin le 25/05/16


Since early 2015, Mobilosoft has been collecting Google statistics for its clients. 

Using these statistics, we have built a mathematical model that enables us to estimate the traffic Google generates at points of sales. This model has been validated by several retailers and is used on a monthly basis to identify the actions to deploy in order to improve the local listing of retailers.

At the same time, this collection of statistics enables us to monitor Google usage trends among consumers. That's the subject of this article and the figures quoted come from a sample of more than 2,000 of our clients' points of sale, analysed monthly, and cover the first four months of the year.

Topics: Google My Business
2 min read

Web-to-store: How to ask your customers for a review on Google My Business?

Par Georges-Alexandre Hanin le 17/03/16

 

 

It's now no longer possible to use the old link generator on your Google Plus page to ask your customers to write a review that will appear in mobile search results. 
 
Topics: Google My Business Reviews
4 min read

Local listing of your points of sale: There's something new at Google!

Par Georges-Alexandre Hanin le 16/12/15


Google changes that impact web-to-store

In early December, Google announced an important change in the ranking criteria for local search results. How will the new rules affect your web-to-store strategy?

The presence of your stores on Google My Business has long been one of the pillars of a good web-to-store strategy. Google's decision this week to include the Google My Business page "search history" - we'll look at this concept more closely in just a bit - in the ranking criteria for local search results is a development that deserves our attention. 

Topics: Google My Business
2 min read

Will Google show your special opening hours?

Par Georges-Alexandre Hanin le 5/11/15

The end of the year is approaching, special opening hours as well ...

Topics: Google My Business
2 min read

Google Snack Pack: What impact on your Web-to-Store traffic?

Par Georges-Alexandre Hanin le 4/09/15


Since the beginning of August, Google is displaying the results of local searches differently. What has changed, and what impact will this new display have on your points of sale? 

The change introduced by Google affects the "Snack Pack" in the local search results. This window, which opened below the sponsored links, used to include the top seven (organic) search results under a small map. Each result included the store's name, its address, its telephone numbers and its business hours, as well as two small, clickable icons to go to the company's website and to find directions on Google Maps. 

Topics: Web To Store & Strategy Google My Business
2 min read

The price of not being on Google My Business: no web-to-store

Par Georges-Alexandre Hanin le 4/08/15


My behaviour:

I had a little misadventure this past week-end, and it illustrates the absolute necessity of having your business listed on Google My Business.

Topics: Google My Business
3 min read

Internet and smartphones: New tools to bring web-to-store traffic

Par Georges-Alexandre Hanin le 17/07/15


The Google Consumer Barometer says it ! Internet and smartphones: New tools to bring customers into your store 

The latest edition of Google's consumer barometer confirms how useful web-to-store and mobile-to-store strategies can be to bring customers into stores. 

The publication of numbers specific to the French and Belgian markets gives us the opportunity to observe the emergence of behaviours already well established in the United States: the increasing importance of the smartphone as a browsing tool, and the consumer's tendency to do research online before buyingin store

Topics: Web To Store & Strategy Google My Business
2 min read

Double the visibility of your points of sale with Google My Business?

Par Georges-Alexandre Hanin le 26/06/15


INTRODUCTION:

Thanks to Mobilosoft, Touring Glass was able to increase the online visibility of its points of sale by 97% in just three months. The secret: a complete overhaul of its presence on Google My Business

In 2014, Touring made an ambitious bet: starting a windscreen repair and replacement centre, on a market where Carglass reigns supreme. 


Topics: Google My Business