One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is coming from. It is often hard to attribute an in-store visit to a specific marketing action. It is thus complicated to understand and optimize O2O (online-to-Offline) conversions.
Google just launched a new video format that will be very useful to advertisers!
'Turn left after Mc Donald's' , if you frequently use Google Maps you might have heard the same indications!