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1 min read

New in Google My Business Chat!

Par Ambre le 19/11/19

A year ago, Google launched a messaging feature around My Business listings. A very useful tool for establishing contact between local establishments and local consumers.

Topics: Google My Business Google Maps
1 min read

Google Maps has added new Waze features!

Par Ambre le 22/10/19

Although Google Maps is the most popular mapping application, this did not prevent Google from acquiring Waze for over a billion dollars in 2013. In contrary to the fears often expressed, the application has not been interrupted, but Google has gradually integrated Waze's driving features into Google Maps.

Topics: Market News Google Maps Waze
1 min read

News: Edit your business info from the Google Maps iOS app

Par Ambre le 24/07/19

Topics: Google My Business Market News Google Maps
2 min read

The latest Google features that will enhance your stores presence

Par Ambre le 22/07/19

Topics: Google My Business Market News Google Posts Google Maps
2 min read

How can you take advantage of Google's affinity score to attract consumers to your businesses?

Par Luc le 22/07/19

Topics: Google My Business Google Maps
2 min read

How to use Google Posts to attract more visitors during Labor Day?

Par Ambre le 29/03/19

Labor Day is quickly approaching and consumers will want to find interesting things to purchase during this day. This is the perfect timing to inform them about offers, discounts or events that your stores are likely to offer.

Topics: Google My Business Google Posts Google Maps Marketing Campaigns Calendar Public Holidays Labor Day
2 min read

Spring is coming soon: Set your exceptional opening hours now

Par Ambre le 8/03/19

This year Easter, Labor Day, Ascension and Pentecost all fall on a weekday. Another reason for retailers to correctly set the specific opening hours of their points of sale on the Internet.

Topics: Google My Business Google Posts Google Maps Calendar Public Holidays
3 min read

Batibouw, The imm Cologne and counterparts: How to promote your participation on Google and Facebook local pages?

Par Ambre le 25/02/19

While the historic Belgian Batibouw fair opened its doors, it was worth recalling the importance of these events dedicated to interior design and adjoining actors. In a national or even an international context these specialized meetings are an opportunity to retain or attract a new clientele for major brands in the market (mixing furniture, decoration, DIY, appliances ...) and more specialized chain stores (kitchen, home decorators, bedding specialist..).

Topics: Google My Business Facebook Google Posts Google Maps Batibouw Interior Design Marketing Campaigns Calendar
4 min read

Valentine's Day and upcoming dates: How to boost visits to your businesses with Google My Business and Waze?

Par Ambre le 11/02/19

Like others, Valentine's Day is a special day of the year. For couples, families, relatives is (in theory) a moment of love and sharing, but for chains of shops and restaurants it is especially a great opportunity to attract new customers. Valentine’s Day is just one of the opportunities to use as we know that throughout the year, users are looking for information and advice on places to (re) visit. So you have a double opportunity to use for your marketing communication.

Topics: Google My Business Location-based Advertising Google Posts Google Maps Waze Valentine's Day Foodservice/Catering industry Marketing Campaigns Calendar Public Holidays
2 min read

Do you know how Google measures your in store traffic?

Par Georges-Alexandre Hanin le 11/05/18

One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is coming from. It is often hard to attribute an in-store visit to a specific marketing action. It is thus complicated to understand and optimize O2O (online-to-Offline) conversions.

Topics: Google My Business Location-based Advertising Google Maps
1 min read

Google launched a new format for Video Ads!

Par Diego Wauters le 25/04/18

Google just launched a new video format that will be very useful to advertisers!

Topics: Location-based Advertising Google Maps Video Ads
1 min read

Google Maps is using Businesses as landmarks to guide it's drivers!

Par Diego Wauters le 23/04/18

'Turn left after Mc Donald's' , if you frequently use Google Maps you might have heard the same indications! 

Topics: Web To Store & Strategy Market News Google Maps