Like others, Valentine's Day is a special day of the year. For couples, families, relatives is (in theory) a moment of love and sharing, but for chains of shops and restaurants it is especially a great opportunity to attract new customers. Valentine’s Day is just one of the opportunities to use as we know that throughout the year, users are looking for information and advice on places to (re) visit. So you have a double opportunity to use for your marketing communication.
Valentine's Day and upcoming dates: How to boost visits to your businesses with Google My Business and Waze?
One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is coming from. It is often hard to attribute an in-store visit to a specific marketing action. It is thus complicated to understand and optimize O2O (online-to-Offline) conversions.
Google just launched a new video format that will be very useful to advertisers!
'Turn left after Mc Donald's' , if you frequently use Google Maps you might have heard the same indications!