Nowadays companies can display their shops on Facebook thanks to Facebook Local Pages. Those Local Pages can be managed from the corporate Facebook Page. However, sometimes you’ll notice that your location is already published on Facebook Local Pages. Therefore Facebook created a claim system in order to gain ownership of your Local Page back.
Facebook: what’s the benefit for a brand of creating local pages for its stores from a Web-to-Store perspective?
Facebook offers a special application for the listing of points of sale on its site and apps: Facebook Locations. Local stores can create a ‘Locations’-type page that then allows them to highlight their info (address, opening hours, contact details, offers, specific content, etc.).
Since the Facebook Developer Conference (F8), it is what everybody is talking about. How and why robots created by the Social Media Genius are going to revolutionize the way retailers communicate with their customers?
On Facebook, pages for places/businesses with at least 50 Likes can create offers. It may not be Facebook's best-known function, but it can still be a very useful one.
The creation of local offers is a boon for businesses wishing to develop an online community of followers by offering them discounts. What’s more, these offers can be used to validate a web-to-store strategy developed on Facebook: what better evidence of return on investment than seeing prospects come into your points of sale with a coupon from your Facebook page?