While the historic Belgian Batibouw fair opened its doors, it was worth recalling the importance of these events dedicated to interior design and adjoining actors. In a national or even an international context these specialized meetings are an opportunity to retain or attract a new clientele for major brands in the market (mixing furniture, decoration, DIY, appliances ...) and more specialized chain stores (kitchen, home decorators, bedding specialist..).
Batibouw, The imm Cologne and counterparts: How to promote your participation on Google and Facebook local pages?
Do you manage multiple points of sale? Are you present or willing to be present on Facebook? In this case, a simple fan page won’t do.. In this article we’ll identify how to set an adequate page for your businesses using Facebook Places pages. This is currently the best way to connect with you local audience on Facebook.
Nowadays companies can display their shops on Facebook thanks to Facebook Local Pages. Those Local Pages can be managed from the corporate Facebook Page. However, sometimes you’ll notice that your location is already published on Facebook Local Pages. Therefore Facebook created a claim system in order to gain ownership of your Local Page back.
Facebook: what’s the benefit for a brand of creating local pages for its stores from a Web-to-Store perspective?
Facebook offers a special application for the listing of points of sale on its site and apps: Facebook Locations. Local stores can create a ‘Locations’-type page that then allows them to highlight their info (address, opening hours, contact details, offers, specific content, etc.).
Since the Facebook Developer Conference (F8), it is what everybody is talking about. How and why robots created by the Social Media Genius are going to revolutionize the way retailers communicate with their customers?
On Facebook, pages for places/businesses with at least 50 Likes can create offers. It may not be Facebook's best-known function, but it can still be a very useful one.
The creation of local offers is a boon for businesses wishing to develop an online community of followers by offering them discounts. What’s more, these offers can be used to validate a web-to-store strategy developed on Facebook: what better evidence of return on investment than seeing prospects come into your points of sale with a coupon from your Facebook page?