A strong point on your web-to-store:
The presence of your points of sale on local review sites and in online directories is crucial in order to get a good position in search results. Reviews can enhance this presence.
We saw this last week. Among the factors that influence these results, the reviews published on local review sites and in online directories play a special role: according to , they account for nearly 10% of Google's overall ranking, and 12.3% of the ranking to get in the Snack Pack.
Proactive yet careful
Getting your customers to write reviews about you on these sites is something you should approach with caution. Some sites, such as Yelp, strongly advise you - to put it mildly - not to be too direct in asking your customers to write reviews about your business. In contrast, Google My Business encourages you to remind your customers to write a review about your point of sale.
Be proactive, but for each site, check what restrictions you have to comply with.