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Posted by Ambre ● 18/09/19

[Study] Impact of Google My Business on your telecom stores in 2019

Check out the performance of Google My Business listings in your phone/internet provider stores in 2019, as well as the impact on physical traffic within these outlets.

Discover the Health / Beauty sector figures here. Before continuing do not hesitate to consult the global study, you will find details on its realization as well as an infographic containing all the important figures.

Evolution of the number of impressions of your Google My Business pages

On average, in the first half of 2019, each agency in the telecoms operator sector benefited from 116,038 impressions on Google Search or Google Maps.

This figure was 91,905 impressions in 2018 over the same period, representing a growth of approximately 26% over 12 months (between the first half of 2018 and the first half of 2019).

In the first half of 2019, over 6 months, we can note a growth around 14% (from an average of 100,990 impressions per high-tech provider at the end of 2018).

Evolution of the number of activations via your Google My Business pages

On average, in the first half of 2019, each point of sale has recorded 2,044 activations on Google Search or Google Maps.

This number rose to 1,201 activations in 2018 over the same period, an increase of + 70% over 12 months.

In the first half of 2019, over 6 months, we note a growth of +31% (from an average of 1,557 activations per shop at the end of 2018).

Between the route request and the click to the website, the phone call accounts for the largest share of activations with an average of 898 for the first half of 2019. However, demand for route was received the greatest growth over the same period: +49% (vs. +4% for clicks and + 28% for calls).

The physical traffic generated in your telecom stores (from Google searches and Google Maps)

On average, in the first half of 2019, each outlet in mobile technology and Internet sector benefited from 4,203 visits from Google search.

This figure stood at 2,588 in 2018 over the same period, representing a growth of +62% over 12 months.

In the first half of 2019, over 6 months, we can note a growth of + 40% (from an average of 2,988 visitors per shop at the end of 2018).

Find the complete study here

 

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Topics: Google My Business, Market News, White paper/ Case study

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