The Grocery Sector is the most important part of the industries which Mobilosoft are working with. Naturally, we start this series of publications with this sector.
The following analysis comes from our comprehensive Google My Business 2019 study (1st semester) with over 10,000 outlets in 7 other industries. Before continuing, do not hesitate to consult it, you will find details on its realization as well as an infographic containing all the important figures.
Evolution of the number of impressions per store in Google records
Between the first half of 2018 and the first half of 2019, impressions recorded for supermarkets / mini-markets rose by nearly 40 points, or 38.17%.
These figures are the result of irregular growth, however it was marked by a strong period of increase in the first quarter of 2019, when the number of impressions increased by 50%.
Evolution of the number of activations on the My Business pages per store
In the first half of 2018, the number of activation was 942. In comparison to 1311 in the first half of 2019, there is an increase of 39.1%.
Looking more closely, we see a 101% increase in activation from January 2018 to June 2019.
Among clicks (website), route requests and telephone calls, the routes request generates the most activation with an average of 2,333 activations per establishment over 18 months. From January 2018 to June 2019 this represents a 94% increase in the route generated.
Visits generated at the point of sale (from Google and Google Maps searches)
Over 18 months, between January 2018 and June 2019, traffic in supermarket outlets increased by 89%, with slight increases each month except for the period between July and November 2018, when the figures are slightly down.
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