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Posted by Ambre ● 18/09/19

[Study] Impact of Google My Business on your Parapharmacies and Beauty stores in 2019

Discover Google My Business records the performance of your drugstores and beauty & health stores in 2019, as well as the impact on the physical traffic in these stores.

Discover the figures of the Automotive sector here. And before continuing do not hesitate to consult the global study, you will find details on its implementation as well as an infographic containing all the important figures.

Evolution of the number of impressions of your Google My Business pages

On average, in the first half of 2019, each outlet in the health/beauty sector benefited from 41,978 impressions on Google Search or Google Maps.

This figure amounted to 28,957 impressions in 2018 over the same period, an increase of approximately 45% over 12 months (the first half of 2018 and the first half of 2019).

In the first half of 2019, about 6 months, we can notice a growth of about 38% (from an average of 30,284 impressions per store end of 2018).

Evolution of the number of activations via your Google My Business pages

On average, in the first half of 2019, each point of sale has recorded 504 activations on Google Search or Google Maps.

This number rose to 326 activations in 2018 over the same period, representing growth of + 54% over 12 months.

In the first half of 2019, over 6 months, we note a growth of + 30% (from an average of 385 activations per shop end 2018).

Between the phone call and the click to the website, the route request represents the largest share of activations with an average of 209 for the first half of 2019. However, the phone call is the one which experiences the greatest growth over the same period: + 63% (vs + 36% for clicks and + 9% for routes).

The physical traffic generated in your Parapharmacies and Health/Beauty stores (from Google searches and Google Maps)

On average, in the first half of 2019, every traffic in the Health and Beauty sector benefited from 538 Google search hits.

This figure rose to 370 in 2018 over the same period, representing a growth of + 45% over 12 months.

In the first half of 2019, over 6 months, we can note a growth of + 32% (from an average of 407 visitors per store end 2018).

Discover the Telecom sector figures here

 

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Topics: Google My Business, Market News, White paper/ Case study

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