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Posted by Ambre ● 18/09/19

[Study] Impact of Google My Business on your Automotive stores in 2019

Check out the performance of Google My Business listings for your Automotive stores and establishment for maintenance and auto equipment in 2019, as well as the impact on physical traffic within these outlets.

Discover the figures of the Home and Garden Improvement sector here. And before continuing do not hesitate to consult the global study, you will find details on its implementation as well as an infographic containing all the important figures.

Evolution of the number of impressions of your Google My Business pages

On average, in the first half of 2019, each store in the automotive sector enjoyed 54,027 impressions on Google Search or Google Maps.

This figure amounted to 45,562 impressions in 2018 over the same period, representing growth of approximately 18% over 12 months (between the first half of 2018 and the first half of 2019).

In the first half of 2019, over 6 months, we can note a growth of around 31% (from an average of 41,211 impressions per point of sale at the end of 2018).

Evolution of the number of activations via your Google My Business pages

On average, over the first half of 2019, each auto brand has recorded 1,793 activations on Google Search or Google Maps.

This number amounted to 1,302 activations in 2018 over the same period, an increase of +37% over 12 months.

In the first half of 2019, for 6 months, we noted a growth of +33% (from an average of 1,348 activations per brand at the end of 2018).

Between the telephone call and the route request, the website’ click represents the largest share of activations with an average of 727 for the first half of 2019. However, the telephone call has experienced the greatest growth over the same period: +61% (vs +28% for clicks and +7% for routes).

The physical traffic generated in your automotive stores (from Google searches and Google Maps)

On average, in the first half of 2019, each international auto brand took advantage of 985 visits from Google search.

This figure rose to 784 in 2018 over the same period, representing a growth of + 25% over 12 months.

In the first half of 2019, over 6 months, we can note a growth of + 29% (from an average of 760 visitors per store/dealer at the end of 2018).

Discover the HBC (Health,Beauty,Care) sector figures here

 

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Topics: Google My Business, Market News, White paper/ Case study

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