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Check out the performance of Google My Business listings from your furniture stores and specialty (kitchen, bedding) in 2019, as well as the impact on physical traffic within stores.

Discover the Ready-to-Wear figures here. And before continuing do not hesitate to consult the global study, you will find details on its realization as well as an infographic containing all the important figures.

Evolution of the number of impressions of your Google My Business pages

On average, in the first half of 2019, each store in the housing sector (furniture, kitchen, bedding, etc.) received 64,590 impressions on Google Search or Google Maps.

This figure amounted to 47,264 impressions in 2018 over the same period, representing a growth of approximately 37% over 12 months (between the first half of 2018 and the first half of 2019).

In the first half of 2019, over 6 months, we can note a growth of approximately 43% (from an average of 45,004 impressions per point of sale at the end of 2018).

Evolution of the number of activations via your Google My Business pages

On average, in the first half of 2019, each home and Garden store listing recorded 1,276 activations on Google Search or Google Maps.

This number rose to 904 activations in 2018 over the same period, representing a + 40% growth over 12 months.

In the first half of 2019, over 6 months, we note a growth of + 35% (from an average of 940 activations per brand at the end of 2018).

Between the phone call and click to view the website, the direction request represents the largest share of activations with an average of 489 for the first half of 2019. However, it is the phone call that acknowledges as the greatest growth over this same period: + 69% (vs + 38% for clicks and + 16% for routes).

The physical traffic generated in your Home and Garden stores (from Google searches and Google Maps)

On average, in the first half of 2019, each store in the housing sector benefited from 1168 visits from Google search.

This figure was 879 in 2018 over the same period, representing a growth of + 32% over 12 months.

In the first half of 2019, over 6 months, we can note a growth of + 34% (from an average of 871 visitors per store at the end of 2018).

Discover the Automotive sector figures here

 

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By Ambre