At Mobilosoft, we are often on the field with our partners and have contacts with franchisees and local teams on a regular basis. For a few months we have been discussing media buying with them. And the conclusion is that a lot of franchisees and local teams have been approached by local marketing agencies for local campaigns. Facebook Ads, Adwords or even Waze Campaigns, we are seeing a growing number of solutions that are sold pretty easily to local points of sale.
Digital Advertising : Did you knew that your franchisees/ points of sale pay management fees up to 45%-83% to their local marketing agencies?
Have you ever searched for online information before you physically went to a store? In 2018, the answer to this question is probably yes. Indeed, multiple analyses and studies have proven that this is a habit for more than 75% of consumers : Searching information online and purchasing in the physical store afterwards (source: http::/www.consumerbarometer.com).
Do you manage multiple points of sale? Are you present or willing to be present on Facebook? In this case, a simple fan page won’t do.. In this article we’ll identify how to set an adequate page for your businesses using Facebook Places pages. This is currently the best way to connect with you local audience on Facebook.
Google just launched a new video format that will be very useful to advertisers!
'Turn left after Mc Donald's' , if you frequently use Google Maps you might have heard the same indications!
This year’s Labor Day , the 8th of May 1945 (France), Assumption Day and Whit Monday all fall on weekdays. This makes it even more important to correctly set the exceptional opening hours of yours business on the web!
In order to add services to your business in Google Maps or Google Search, you had to be a restaurant to access this feature. But Google enabled this feature for all types of businesses! Until now only restaurants could edit their menu the way the wanted, without having to follow the suggestions made by Google My Business.
1. How will my Google Post appear in Google Search and Google Maps? >
2. The different types of content your can share with a Google Post >
3. The Google Post, at the heart of your digital local strategy >
4. Tutorials from Mobilosoft >
5. Inspiration and Cases >
Google My Business is the leading platform to manage the visibility of your shop, restaurant, agency or business within Google. One of the most important features of Google My Business is the Google Post, which allows you to share local content on the Google My Business page of your business.
A Store Locator is a must-have for any web-to-store strategy, as it helps locate a business’s physical points of sale on its website. Functioning based on geo-location or user request, it displays the points of sale near the user’s position or in a place specified by them.
How come the number of local interactions between stores and the online community is constantly on the rise?
By ‘local interactions’ we point to all interactions and information exchanges between stores and consumers. Furthermore, local marketing is getting more and more attention and it becomes a priority to manage those interactions in order to maintain a good online reputation.