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1 min read

Augmented reality in advertising, the new “must adopt” in order to attract new consumers’ generation?

[Guest Post] In order to compensate for the lack of interest observed among...

2 min read

Google Algorithm: volatile local results since the start of the month

In November, due to algorithm updates, Google Local searches observed ranking...

1 min read

New in Google My Business Chat!

A year ago, Google launched a messaging feature around My Business listings. A...

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Cases full of novelties and ready for new challenges thanks to Websummit 2019

We are on our way back to Belgium ! Thanks to #WebSummit 2019, we learned a lot...

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Web Summit 2019 : How to move from customers centricity to people centricity?

Today’s sessions are focused on people and how they interact with products and...

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How Google’s « Local Guides » impact your local web visibility

Google Maps lets his users describe the places they visit. The most active...

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Ready for day two at the #WebSummit 2019?

Good morning World, here we are again for the Websummit 2019 💥🚀

Mobilosoft...

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On our way to the Web Summit 2019 with the 4th edition of the Belgian Delegation

Hey Belgium ! Here we go again for the 4th Belgian delegation edition at the ...

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Black Friday: plan your store schedules

Sometimes frenchified as “Vendredi Noir”, Black Friday really takes off on the...

1 min read

Do you know that Pinterest is a planning platform that leads to conversions?

[Guest Post] According to Pinterest, 2,2 million Belgians use this platform on...

1 min read

Google Maps has added new Waze features!

Although Google Maps is the most popular mapping application, this did not...

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Why interactive ads are relevant to drive conversions?

[Guest Post] As marketer you all know the importance to put a call to action...

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Boost your point-of-sale traffic with Mobilosoft & Critizr

Mobilosoft would like to inform you about its new commercial partnership with...

2 min read

How do you control your Google My Business listings?

In recent years, Google My Business has been enriched with many features...

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Generate traffic in your establishments with Mobilosoft and Trustpilot :)

A partnership has just been set up between Mobilosoft and a major player in...

2 min read

[Infographic] What is local SEO?

Local SEO continues to assert its rise and this infographic recalls its...

3 min read

User guide : How to claim your Local Page on Facebook?

Nowadays companies can display their shops on Facebook thanks to Facebook Local...

3 min read

Should you involve each one of your outlets in the management of their customer reviews?

In the context of consumer feedback, two things are important for consumers...

2 min read

Google deploys a tool to know the status of your My Business listings

Google My Business has just put in place a tool to check the validation status...

4 min read

The impact of customer reviews on point-of-sale visits

Before visiting to the point of sale, consumers consult the reviews published...

2 min read

[Study] Impact of Google My Business on your telecom stores in 2019

Check out the performance of Google My Business listings in your phone/internet...

2 min read

[Study] Impact of Google My Business on your Parapharmacies and Beauty stores in 2019

Discover Google My Business records the performance of your drugstores and...

2 min read

[Study] Impact of Google My Business on your Automotive stores in 2019

Check out the performance of Google My Business listings for your Automotive...

2 min read

[Study] Impact of Google My Business on Home and Garden sector in 2019

Check out the performance of Google My Business listings from your furniture...

1 min read

[Study] Impact of Google My Business in your stores in 2019

In this post, discover how Google My Business page of your ready-to-wear stores...

1 min read

[Infographic] Back to work 2019: take a look at your retail calendar!

Fall is approaching, but there is still time to discover or review all the key...

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[Study] Impact of Google My Business on your restaurants in 2019

Restaurant chains are the third most represented sector among the different...

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[Study] Impact of Google My Business on your supermarkets in 2019

The Grocery Sector is the most important part of the industries which...

2 min read

Check your Google My Business listings for back to school!

With its “local info page”, Google My Business ensures the online presence of...

1 min read

Attract new visitors to your stores with Mobilosoft & Waze :)

Mobilosoft is now Waze’ certified partner agency! Thanks to this partnership,...

2 min read

Google My Business FAQs: Improving Suggested Answers on Your Business Listings

The previous month was filled up about "Google Local" topic since there have...

5 min read

[Study] The "digital" touch points of physical stores on Google My Business rose by nearly 70% in the first half of 2019

At Mobilosoft, we continuously monitor the impact of Google My Business for...

1 min read

News: Edit your business info from the Google Maps iOS app

An announcement from Google has just been released concerning the update...

2 min read

Facebook Locations, the digital showcase of your physical stores

Facebook has a feature that can generate the local pages of your physical...

2 min read

The latest Google features that will enhance your stores presence

Many opportunities have recently emerged for the retailer who uses Google My...

2 min read

How can you take advantage of Google's affinity score to attract consumers to your businesses?

At Google I/O 2018, this Californian group has officially announced a new...

3 min read

It's summer, here is the checklist for your local digital marketing

Based on the general point of view, summer is mainly related to two moments of...

How Waze leads customers into your outlets?

In this short video, (re) discover why the brands should resort to Waze to gain...

2 min read

We are eager to see you next year at our #VDWEEK2020!

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The "Follow" feature of Business Maps in Google Maps continues to extend!

A few months ago Google has introduced the button "Follow" on the pages of the...

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Ready? Don’t waste your time and click here to be part of this exclusive week!

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The Virtuology International group is a reference for many customers in Belgium and elsewhere!

“At the time of my Presidency of IAB (2001-2013), I had to work in Belgium...

1 min read

Dynamic Creative Optimisation. Is it an era of ultra personalization?

For our last day, Anthony Henrotte, Co-Founder and Production Director of...

1 min read

"Inspire action through visual expression of your brand”

On Wednesday 8th of May, our Senior Social Advertising Expert at blue2purple, @

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"Local Mobile Search is booming for all categories in retail with a 75% conversion in 24h!"

 

Yeaaah ! First workshop of the VDWEEK 2019 with Georges-Alexandre Hanin, CEO...