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Google tests a chat function in local search results

19/12/16 15:18


INTRODUCTION

After having integrating the new message extension for mobile adverts in AdWords, Google is currently testing another functionality in My Business this time, which lets consumers chat privately with local businesses.


This new service is being rolled out in Search and Maps for businesses as three elements:

  • A contact button
  • A short text stating that the company is ready and available to receive messages
  • The normal response time

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Google Image
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Feel free to contact the Google My Business Chat Help Center

This service is currently available for a limited number of companies pre-selected by Google.
These companies have been informed of their selection by e-mail and can always withdraw from the trial using the dashboard.


A new activation type to measure

It is important for the point of sale to be able to share or confirm information with its potential customers in order to activate their visit to a point of sale more easily. The possibility of chatting with the business is an additional, measurable strength. In this article, Mobilosoft demonstrates that an increasing number of consumers are using Google to help with their shopping.

Written by Ambre