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Google just launched a new video format that will be very useful to advertisers!

In order to boost the reach of video ads, a format currently gaining in popularity and impact, Google made it possible to display your videos directly on websites! 

Capture d’écran 2018-04-25 à 17.12.04

Video Ads had to be placed within a YouTube video , this made it impossible to publish a video Ad on a page that did not contained any Videos.

By launching this new format , Google made it possible to share your video Ads within banners for mobile web placements and as banners, interstitials, in-feed and native for apps! 

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Source: Searchengineland.com