Dynamic Creative Optimisation. Is it an era of ultra personalization?
For our last day, Anthony Henrotte, Co-Founder and Production Director of broadkat will help us understand how Dynamic Creative Optimisation is an era of ultra personalization.
DCO is in the mouth of every Marketeers, but do you really know what this is about? What are the infinite possibilities of such a revolution? During this workshop we will discover why it is important for your brand to replace the good old « one fit for all » by tailor made data-driven advertising.