INTRODUCTION:
Thanks to Mobilosoft, Touring Glass was able to increase the online visibility of its points of sale by 97% in just three months. The secret: a complete overhaul of its presence on Google My Business.
In 2014, Touring made an ambitious bet: starting a windscreen repair and replacement centre, on a market where Carglass reigns supreme.
Three goals
To make this challenge a success, Touring Glass decided in late 2014 to entrust Mobilosoft with a three-fold mission:
- centralise and standardise management of the online presence for its repair stations
- increase their visibility on Internet
- compete with Carglass on Internet
First of all, Mobilosoft decided to rationalise and centralise the management of the Touring Glass points of sale in a single account. It then performed a "clean-up", so that all information was written and formatted in line with the rules set by Google My Business. Mobilosoft then posted a few promotional messages on the web pages for these points of sale.
You want to manage Google My Business for your chain? Here are 2 articles that might be interesting for you:
- How to setup Google My Business for a multiple point of sales Retail Chain
- Why should you manage your point of sales data regularly on Google?
Mission accomplished
One month after the overhaul of its stations' online presence, their visibility increased by 44%. After three months, this figure increased to 97%. Now, Touring Glass is firmly established on the Web and is ready to serve unlucky motorists at the nearest repair station.
Not sure if your stores are well managed on Google My Business? Ask for our free audit:
