Showrooming consists in going inside a physical store to see a product, to touch it and to receive advice from the seller. After that, consumers go online to buy the product at a more competitive price. This new trend is harmful to retailers who observe a decrease in their incomes. Stimulated by price differences, more than 31% of consumers would leave the store is they find a price difference of around 5%.
Showrooming is a threat for retailers but how can they face it? How can retailers hold back their shoppers?
Here are 4 tips to fight against showrooming!