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Georges-Alexandre Hanin

Recent Posts

In the context of consumer feedback, two things are important for consumers acting in RoPo mode (Research Online,...

Web-to-Store has become a common expression for businesses with retail networks. Whether the stores are company-run or...

In order to access the O2O metrics (In-store visits, in-store sales,...) of your business, you have to put 2 Google...

One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is...

Have you ever searched for online information before you physically went to a store? In 2018, the answer to this question...

If you decided to let your local store managers handle their online reviews, you have to make sure they follow a set of...

In digital marketing, micro-moments are defined by the likes of Google as short specific periods of time which consumers...

The year 2016 provided us with some very useful information on the likely evolution of web-to-store over the coming...