<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=129191384451836&amp;ev=PageView&amp;noscript=1">
Sign In
Ask for your free demo

Français >  Español >  Português > Nederlands


 

Georges-Alexandre Hanin


Recent Posts

[Study] The "digital" touch points of physical stores on Google My Business rose by nearly 70% in the first half of 2019

By Georges-Alexandre Hanin on 30/07/19

Continue Reading

It's summer, here is the checklist for your local digital marketing

By Georges-Alexandre Hanin on 18/07/19

Continue Reading

How do we go about doing Web-to-Store?

By Georges-Alexandre Hanin on 28/06/18

Web-to-Store has become a common expression for businesses with retail networks. Whether the stores are company-run or operated by franchisees, it's cool to talk about Web-to-Store or to do Web-to-Store. However, this expression remains vague, vast and poorly understood by most marketers working in retail sales networks. We are receiving more and more questions such as: “what is Web-to-Store exactly?” and “How do we go about doing Web-to-Store?”

Continue Reading

Retailers: Which tools can I use to measure Online to Offline conversions?

By Georges-Alexandre Hanin on 15/05/18

In order to access the O2O metrics (In-store visits, in-store sales,...) of your business, you have to put 2 Google products into work. Google My Business, in which you can manage your location properly and Adwords for the launch of your local campaigns. Then we can extrapolate those results and start making conclusions.

Continue Reading

Do you know how Google measures your in store traffic?

By Georges-Alexandre Hanin on 11/05/18

One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is coming from. It is often hard to attribute an in-store visit to a specific marketing action. It is thus complicated to understand and optimize O2O (online-to-Offline) conversions.

Continue Reading

What is O2O traffic?

By Georges-Alexandre Hanin on 26/04/18

Have you ever searched for online information before you physically went to a store? In 2018, the answer to this question is probably yes. Indeed, multiple analyses and studies have proven that this is a habit for more than 75% of consumers : Searching information online and purchasing in the physical store afterwards (source: http::/www.consumerbarometer.com).

Continue Reading

How can you help your local stores answering their incoming reviews ?

By Georges-Alexandre Hanin on 5/03/18

If you decided to let your local store managers handle their online reviews, you have to make sure they follow a set of rules and use the right tone of voice to avoid putting the brand name in harm’s way.

Topics: Reviews
Continue Reading

Point of sale online/e-reputation : Should you involve the store managers?

By Georges-Alexandre Hanin on 14/11/17

Recent studies show us that the customers use online ratings to determine which shop they will go to. In this study , you will find intresting figures. One of which tells us that 90% of the customers will read less than 10 reviews to make up his mind when looking online.

Topics: Reviews
Continue Reading

What are micro-moments and how do they generate traffic through Google My Business?

By Georges-Alexandre Hanin on 5/10/17

In digital marketing, micro-moments are defined by the likes of Google as short specific periods of time which consumers spend on their mobile phones or tablets during the day.

Continue Reading

What will the Web-To-Store look like in 2017 ?

By Georges-Alexandre Hanin on 12/01/17


The year 2016 provided us with some very useful information on the likely evolution of web-to-store over the coming years. In particular, we saw Google announce the introduction of a new function offering consumers a new way of getting into contact with points of sale: by way of instant messaging.

Continue Reading