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Ambre

Ambre


Recent posts by Ambre

1 min read

How digital marketing drives startups to success

Par Ambre le 21/03/19

2 min read

Spring is coming soon: Set your exceptional opening hours now

Par Ambre le 8/03/19

This year Easter, Labor Day, Ascension and Pentecost all fall on a weekday. Another reason for retailers to correctly set the specific opening hours of their points of sale on the Internet.

Topics: Google My Business Google Posts Google Maps Calendar Public Holidays

Google is expanding its search partner network and incorporating youtube

Par Ambre le 7/03/19

3 min read

Batibouw, The imm Cologne and counterparts: How to promote your participation on Google and Facebook local pages?

Par Ambre le 25/02/19

While the historic Belgian Batibouw fair opened its doors, it was worth recalling the importance of these events dedicated to interior design and adjoining actors. In a national or even an international context these specialized meetings are an opportunity to retain or attract a new clientele for major brands in the market (mixing furniture, decoration, DIY, appliances ...) and more specialized chain stores (kitchen, home decorators, bedding specialist..).

Topics: Google My Business Facebook Google Posts Google Maps Batibouw Interior Design Marketing Campaigns Calendar
4 min read

Valentine's Day and upcoming dates: How to boost visits to your businesses with Google My Business and Waze?

Par Ambre le 11/02/19

Like others, Valentine's Day is a special day of the year. For couples, families, relatives is (in theory) a moment of love and sharing, but for chains of shops and restaurants it is especially a great opportunity to attract new customers. Valentine’s Day is just one of the opportunities to use as we know that throughout the year, users are looking for information and advice on places to (re) visit. So you have a double opportunity to use for your marketing communication.

Topics: Google My Business Location-based Advertising Google Posts Google Maps Waze Valentine's Day Foodservice/Catering industry Marketing Campaigns Calendar Public Holidays
1 min read

[White paper] Practical Guide for local referencing

Par Ambre le 3/01/19

The question of referencing local points of sales on the internet is directly linked to the boost of “local internet search” during the last years. This white paper explains why and how to improve your referencing your points of sales of your brand on the internet. In other words, how to optimise your local SEO.

3 min read

Digital Advertising : Did you knew that your franchisees/ points of sale pay management fees up to 45%-83% to their local marketing agencies?

Par Ambre le 8/05/18

At Mobilosoft, we are often on the field with our partners and have contacts with franchisees and local teams on a regular basis. For a few months we have been discussing media buying with them. And the conclusion is that a lot of franchisees and local teams have been approached by local marketing agencies for local campaigns. Facebook Ads, Adwords or even Waze Campaigns, we are seeing a growing number of solutions that are sold pretty easily to local points of sale.

Topics: Web To Store & Strategy Location-based Advertising
4 min read

How to set a Facebook Places page for your Point of Sale?

Par Ambre le 26/04/18

Do you manage multiple points of sale? Are you present or willing to be present on Facebook? In this case, a simple fan page won’t do.. In this article we’ll identify how to set an adequate page for your businesses using Facebook Places pages. This is currently the best way to connect with you local audience on Facebook.

Topics: Facebook Tutorial Social Media Store Locator
3 min read

Google my business adds services for all types of businesses

Par Ambre le 16/04/18

In order to add services to your business in Google Maps or Google Search, you had to be a restaurant to access this feature. But Google enabled this feature for all types of businesses! Until now only restaurants could edit their menu the way the wanted, without having to follow the suggestions made by Google My Business.

Topics: Google My Business
5 min read

Google Posts: Share content directly on your Google My Business page

Par Ambre le 30/03/18

Topic overview:

1. How will my Google Post appear in Google Search and Google Maps? >
2. The different types of content your can share with a Google Post >
3. The Google Post, at the heart of your digital local strategy >
4. Tutorials from Mobilosoft >
5. Inspiration and Cases >



Google My Business is the leading platform to manage the visibility of your shop, restaurant, agency or business within Google. One of the most important features of Google My Business is the Google Post, which allows you to share local content on the Google My Business page of your business.

Topics: Google My Business Google Posts
3 min read

Store Locator: review of good practices

Par Ambre le 8/03/18

A Store Locator is a must-have for any web-to-store strategy, as it helps locate a business’s physical points of sale on its website. Functioning based on geo-location or user request, it displays the points of sale near the user’s position or in a place specified by them.

Topics: Store Locator
2 min read

How come the number of local interactions between stores and the online community is constantly on the rise?

Par Ambre le 5/03/18

By ‘local interactions’ we point to all interactions and information exchanges between stores and consumers. Furthermore, local marketing is getting more and more attention and it becomes a priority to manage those interactions in order to maintain a good online reputation.

3 min read

It is time to plan your Google posts for Purim !

Par Ambre le 12/02/18

As for many seasonal holidays, Purim is an important sales period for many companies. During this period it is key to have a good visibility and a clear communication about your special deals and promotions to boost your sales. Thanks to the my.mobilosoft platform, you can share your promotions on each Google local of your network through the Google Posts.

Topics: Google My Business Inspiration Google Posts
5 min read

Google My Business, what’s this?

Par Ambre le 29/01/18

Google My Business is Google’s platform allowing businesses to manage their local presence. This will enable a company to manage how her business is shown within Google and Google Maps results. Furthermore it allows a company to display all crucial information about a point of sale (opening hours, itinerary, reviews,...) within those results.

Topics: Google My Business
2 min read

New Feature within Google My Business: Upload native videos to your Business page

Par Ambre le 11/01/18

Until today, you had to have a YouTube account linked to your Google My Business account in order to display videos hosted on YouTube on your Business Page. Today Google is working a an important update that allows you to upload a video directly from your computer, mobile or tablet.

Topics: Google My Business
5 min read

Tutorial : How to validate your locations on Google

Par Ambre le 11/01/18

Google My Business is a tool that allows companies to manage their data on Google and Google Maps. Before managing your location’s data, you must confirm to Google that you are the legitimate owner of this location (or administrator).

Topics: Google My Business Tutorial
3 min read

News : A new way of presenting your Businesses Within Google

Par Ambre le 14/12/17

Google began merging the information available on the Google pages of big companies (On the right of your screen) with the local information of their stores displayed in the Local Pack. (specific space for local searches). You can find additional information on this topic in our next article.

3 min read

Boost your sales during the holiday season: optimise your local Google Page(s) right away !

Par Ambre le 12/12/17

The end of the year is near and so is the holiday season. This is an important period for lots of companies as Christmas and New Year are two major sale drivers for the end of the year. From special promotions to exclusive deals, brands are trying their best to make their products your future gift. And as for almost 90% of the people, customers will go check online before going on their shopping spree.

3 min read

How can you ask your customers for reviews?

Par Ambre le 14/11/17

The wide majority of people searching for information on a specific store/location will definitely check the reviews left by other users. Furthermore, those reviews can be checked at all times and by everyone. In this article we will give you more information about how and why community managers should encourage users to leave reviews.

Topics: Reviews
3 min read

How to manage your reviews and why?

Par Ambre le 14/11/17

Google my Business is the most used service when it comes to Reviews and Ratings. In order to optimise your e-reputation properly you should definitely manage your Reviews on this media. Learn more on to how you should manage your reviews and how you can exploit the functionalities of Google my Business.

Topics: Reviews
4 min read

6 Best practices to manage your local e-reputation efficiently!

Par Ambre le 10/11/17

No matter which activity branch you’re in, your online reputation widely depends on the customers experience and the reviews and ranking they attribute to your store. Depending on how you act, those review can be a boost for your business or a menace as well. Dear Community Managers, here are the key steps to an effective review management!

Topics: Reviews
1 min read

Mobilosoft will take part to 2017 Paris Retail Week!

Par Ambre le 24/08/17

The third Paris Retail Week has been launched! Date: Tuesday 19 - Thursday 21 September 2017, Venue: Pavilion 7.3, Paris Expo Porte de Versailles. Paris Retail Week brings together in a single event: E-Commerce Paris, cross-channel event anywhere in Europe and Digital(in)Store, devoted to the digitisation of points of sale and distribution.

Topics: Web To Store & Strategy
2 min read

When virtual assistants creep into consumers’ lives

Par Ambre le 18/08/17

Whether they're called Google Home, Alexa, Siri or Cortana, virtual assistants will be (and already are) the technology consumers will be interacting with when they search for products and services, read the news or want entertainment. The era of the virtual assistant is subtly replacing the mobile search era, with voice as its leading argument.

1 min read

Join us for a breakfast flavoured with Click & Collect and e-reservation!

Par Ambre le 10/08/17

In conjunction with its partner Proximis, Mobilosoft is delighted to be able to invite you to a breakfast taking place on Tuesday 5 September. This gathering will include the presentation of new web-to-store tips and tools.

Topics: Web To Store & Strategy
1 min read

Google My Business: How do you disable e-mail notifications telling you that a Google Post is about to expire?

Par Ambre le 4/08/17

For a few weeks now, local businesses have been able to write and publish posts on their local My Business listings (visible in Google Search and Google Maps). Google Posts are displayed for seven days before they disappear, and an e-mail alert is automatically sent just before they are about to expire.

Topics: Google My Business Google Posts
2 min read

Google My Business: 9 tips for great performance with Google Posts

Par Ambre le 27/07/17

A recent arrival on the scene, Google Posts is a function that lets you post messages daily on local My Business listings in Google Search and Google Maps. Since this launch, we have put together new information that will help you manage these posts.

Topics: Google My Business Google Posts
3 min read

Mobile-to-store: Three out of four consumers go to a store within 24 hours of doing a local search!

Par Ambre le 27/07/17

That’s what a recent Google study entitled “Bienvenue dans l’ère de l’assistance”, or “Welcome to the Era of Assistance”, reveals. Through this survey, we can see the importance of mobile searches in the customer journey, and in particular the attention that needs to be paid to web-to-store behaviours in the marketing strategy of multi-POS businesses.

3 min read

How can retailers with brick-and-mortar stores make ROPO an integral part of their marketing strategy?

Par Ambre le 19/06/17

ROPO is the acronym for “Research Online, Purchase Offline”. From the consumer’s point of view, it refers to the very common habit of getting info about products or services on the web, and then transforming this interest into a “physical purchase”.

1 min read

7 tips for engaging consumers who aren't taking a summer holiday

Par Ambre le 23/05/17

 

1 min read

6 Web-to-Store tips for attracting holidaymakers to your points of sale during the summer

Par Ambre le 23/05/17

 

1 min read

Why use an “Actions Locator” during the summer holidays for your Web-to-Store?

Par Ambre le 22/05/17

For brands from numerous sectors such as hotel & catering, supermarkets, health & beauty, ready-to-wear fashion, household appliances, etc., the summer and sales periods are ideal times to highlight promotions and offers on the “local web”, in order to generate more traffic in their stores.

3 min read

Web-to-Store: 4 ideas for geolocation-based advertising during the holidays

Par Ambre le 22/05/17

Summer is an intense period for Web-to-Store activity. Consumers are on holiday, so they have time on their hands and will probably spend a chunk of this time on social media using their smartphones.

1 min read

Is it possible to put a logo in place of a geolocation pin on an interactive digital map (Google Maps, for instance)?

Par Ambre le 9/05/17


The geolocation pin is the design element of a map (Store Locator) that points to the precise position of your physical point of sale.

1 min read

Google local results: consumers’ online reviews to be translated automatically

Par Ambre le 9/05/17


Google has decided to put in place a new functionality allowing the automatic translation of online reviews into the language set on a user’s PC or mobile device. From now on, when they use Google Maps or Google Search to find a location, the reviews will be translated automatically.

Topics: Reviews
2 min read

Store Locator : why is it essential in the web-to-store strategy of your business ?

Par Ambre le 24/03/17


Research is the first step of the customer’s journey and we all know that a vaste majority of consumers are going on online (proximity, opening hours, reviews, directions, etc.) before deciding where to. A Store locator is a module for your website, it enables consumers to locate your physical stores and guarantees a good visibility in local search results.

Topics: Store Locator
2 min read

How can you trigger your online customers to go to a specific point of sale with your Store Locator ?

Par Ambre le 24/03/17


Consumers use a lot of online media to make research on your points of sale. Your Store Locator must be optimised technically to appear in the first local search results. One they found it you have to make sure your Store Locator is also optimised : you should test every aspect of your store locator to make sure it looks appealing and triggers your customers to go to your point of sale.

Topics: Store Locator
1 min read

How can you use the precious data generated by your Store Locator ?

Par Ambre le 24/03/17


One of the advantages of internet today is that we can measure and analyse the consumer’s behaviour, which you can also do with your Store Locator. However, companies collect such amounts of data nowadays that they can sometimes lose sight of which data is important. The term “big data”, illustrates this reality perfectly…

Topics: Store Locator
1 min read

Did you know that the majority of consumers take customer reviews into account?

Par Ambre le 15/03/17


It’s not new, consumers surf on the web before going in store: 85% do local request to obtain store’s information that are relevant to them (source: ropo.fr). And 84% trust in reviews and ratings published by customers (source: brand-advocacy.fr).

Topics: Reviews
1 min read

How to implement an effective stores reputation management on your website?

Par Ambre le 15/03/17


Customer reviews management can be constraining: you have to deal with several media to cover multiple point of sales. On the other side, local managers are keen to spend time to optimise their strategy to generate more results. In this context Mobilosoft developed a tool to simplify the management of the local stores e-reputation.

Topics: Reviews
1 min read

Mobilosoft will take part to 2017 Mobile World Congress...

Par Ambre le 16/02/17


Mobilosoft will take part to the Mobile World Congress later this month :

MWC will begin in Barcelona on Monday, 27th of February. This event is the biggest event around Mobile Technologies in the world. Many topics will be discussed and presented during the congress, among others: mobile marketing, local marketing, geolocation applications and many more.

Topics: Mobilosoft News
1 min read

Google Maps users to see car park availability near their destination

Par Ambre le 9/02/17


Currently beta testing across a limited number of US cities, this new function will provide additional assistance to drivers using Google Maps and will help generate traffic towards brands’ stores.

2 min read

A new Store Locator for Carrefour by Mobilosoft !

Par Ambre le 31/01/17


Today, 85% of consumers look up information about businesses online before they go there in person (source: ropo.fr). In this web-to-store context, Carrefour has entrusted Mobilosoft with the management of its virtual points of sale, in particular the custom development of a Store Locator...

Topics: Mobilosoft News Store Locator
2 min read

Google My Business : What you need to do to improve your local ranking ?

Par Ambre le 10/01/17


The local ranking of a business refers to its level of visibility in local search results. These results are displayed in various places on Google when a user searches for products or services close to where they are at that moment or when they specify a geographical criterion.

Topics: Google My Business
1 min read

Local Pack: Google lets you filter local search results

Par Ambre le 5/01/17


New features in Google My Business keep pouring in. Users can now specifically filter results in order to fine-tune their searches. Until now, this function was only active for restaurant searches, but it has just been extended to other business activities.

Topics: Google My Business
2 min read

Google My Business: New features for the end of 2016

Par Ambre le 19/12/16


INTRODUCTION

Google tools are constantly evolving, and GMB is no exception to the rule.
Here's a look at the new functionalities released in the past few weeks, which will help optimise your online presence.

Topics: Google My Business
1 min read

Google tests a chat function in local search results

Par Ambre le 19/12/16


INTRODUCTION

After having integrating the new message extension for mobile adverts in AdWords, Google is currently testing another functionality in My Business this time, which lets consumers chat privately with local businesses.

Topics: Google My Business