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Recent Posts

Are your Google My Business location pages up to date and completed to be ready for "back to school"?

By Ambre on 13/08/18 10:32

With its “local info page”, Google My Business ensures the online presence of your points of sale in Google searches, in Google Maps and on all other Google services. It’s one of the main media to master as part of your Web-to- Store activities.

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Omnichannel in 2018

By Ambre on 17/07/18 10:46

Omnichannel is a marketing philosophy where the goal is to put the customer at the center of the marketing strategy. Because today users, consumers want to buy from different type of media, different type of device : sometimes they go in store, sometimes they buy on a smartphone or on a PC.

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One of the challenges for retailers in 2018 : Measure the impact of their omni-channel marketing!

By Ambre on 12/07/18 16:49

One of the key elements of omnichannel marketing is to measure the success of the action you do. Today we have series of measurements you can apply to measure the the output, based on specific results and on a purchase.

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Digital Advertising : Did you knew that your franchisees/ points of sale pay management fees up to 45%-83% to their local marketing agencies?

By Ambre on 08/05/18 11:49

At Mobilosoft, we are often on the field with our partners and have contacts with franchisees and local teams on a regular basis. For a few months we have been discussing media buying with them. And the conclusion is that a lot of franchisees and local teams have been approached by local marketing agencies for local campaigns. Facebook Ads, Adwords or even Waze Campaigns, we are seeing a growing number of solutions that are sold pretty easily to local points of sale.

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How to set a Facebook Places page for your Point of Sale?

By Ambre on 26/04/18 10:22

Do you manage multiple points of sale? Are you present or willing to be present on Facebook? In this case, a simple fan page won’t do.. In this article we’ll identify how to set an adequate page for your businesses using Facebook Places pages. This is currently the best way to connect with you local audience on Facebook.

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Public Holidays in Mai: Have you scheduled your exceptional openings hours on Google yet?

By Ambre on 19/04/18 16:49

This year’s Labor Day , the 8th of May 1945 (France), Assumption Day and Whit Monday all fall on weekdays. This makes it even more important to correctly set the exceptional opening hours of yours business on the web!

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Google my business adds services for all types of businesses

By Ambre on 16/04/18 15:18

In order to add services to your business in Google Maps or Google Search, you had to be a restaurant to access this feature. But Google enabled this feature for all types of businesses! Until now only restaurants could edit their menu the way the wanted, without having to follow the suggestions made by Google My Business.

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Google Posts: Share content directly on your Google My Business page

By Ambre on 30/03/18 10:24

Topic overview:

1. How will my Google Post appear in Google Search and Google Maps? >
2. The different types of content your can share with a Google Post >
3. The Google Post, at the heart of your digital local strategy >
4. Tutorials from Mobilosoft >
5. Inspiration and Cases >



Google My Business is the leading platform to manage the visibility of your shop, restaurant, agency or business within Google. One of the most important features of Google My Business is the Google Post, which allows you to share local content on the Google My Business page of your business.

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Store Locator: review of good practices

By Ambre on 08/03/18 13:54

A Store Locator is a must-have for any web-to-store strategy, as it helps locate a business’s physical points of sale on its website. Functioning based on geo-location or user request, it displays the points of sale near the user’s position or in a place specified by them.

Topics: Store Locator
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How come the number of local interactions between stores and the online community is constantly on the rise?

By Ambre on 05/03/18 17:01

By ‘local interactions’ we point to all interactions and information exchanges between stores and consumers. Furthermore, local marketing is getting more and more attention and it becomes a priority to manage those interactions in order to maintain a good online reputation.

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