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Ambre

Ambre


Recent posts by Ambre

1 min read

Augmented reality in advertising, the new “must adopt” in order to attract new consumers’ generation?

Par Ambre le 6/12/19

[Guest Post] In order to compensate for the lack of interest observed among consumers in increasingly intrusive advertising, new formats based on artificial intelligence are making more and more sense.

2 min read

Google Algorithm: volatile local results since the start of the month

Par Ambre le 30/11/19

In November, due to algorithm updates, Google Local searches observed ranking peaks that were subsequently “reversed” several times.

Topics: Market News Google Algorithm
1 min read

New in Google My Business Chat!

Par Ambre le 19/11/19

A year ago, Google launched a messaging feature around My Business listings. A very useful tool for establishing contact between local establishments and local consumers.

Topics: Google My Business Google Maps
1 min read

Cases full of novelties and ready for new challenges thanks to Websummit 2019

Par Ambre le 7/11/19

We are on our way back to Belgium ! Thanks to #WebSummit 2019, we learned a lot about new challenges of the market coming soon, but also how to implement future novelties in your business strategies.

1 min read

Web Summit 2019 : How to move from customers centricity to people centricity?

Par Ambre le 6/11/19

Today’s sessions are focused on people and how they interact with products and services. They are more than just consumers of the brand, they become actors in it. Brands have understood this phenomenon and have created products or services that interact with their customers.

2 min read

How Google’s « Local Guides » impact your local web visibility

Par Ambre le 6/11/19


Google Maps lets his users describe the places they visit. The most active users earn a badge on their profile image as well as the « Local Guide » attribute displayed under their name. Millions of potential consumers rely on these contributions to choose their favourite establishment or ctivities, offering those points of sale an outstanding visibility...

1 min read

Ready for day two at the #WebSummit 2019?

Par Ambre le 5/11/19

Good morning World, here we are again for the Websummit 2019 💥🚀

1 min read

On our way to the Web Summit 2019 with the 4th edition of the Belgian Delegation

Par Ambre le 4/11/19

Hey Belgium ! Here we go again for the 4th Belgian delegation edition at the WebSummit conference in Lisbon 🇵🇹We will join the world’s largest conference event of its kind that will welcome more than 70,000 people composed by CEOs and founders of the world’s biggest company but also, influential investors, leading journalist and promising startups.

2 min read

Black Friday: plan your store schedules

Par Ambre le 24/10/19

Sometimes frenchified as “Vendredi Noir”, Black Friday really takes off on the internet, for example, important promotional that last for 24 hours or more. This commercial event is increasingly popular in France, England, Germany and Switzerland.

Topics: Google My Business Calendar Black Friday
1 min read

Do you know that Pinterest is a planning platform that leads to conversions?

Par Ambre le 23/10/19

[Guest Post] According to Pinterest, 2,2 million Belgians use this platform on a monthly basis. And guess what? Recently Pinterest has rolled out its advertising platform in Belgium!

1 min read

Google Maps has added new Waze features!

Par Ambre le 22/10/19

Although Google Maps is the most popular mapping application, this did not prevent Google from acquiring Waze for over a billion dollars in 2013. In contrary to the fears often expressed, the application has not been interrupted, but Google has gradually integrated Waze's driving features into Google Maps.

Topics: Market News Google Maps Waze
1 min read

Why interactive ads are relevant to drive conversions?

Par Ambre le 17/10/19

[Guest Post] As marketer you all know the importance to put a call to action button and have a short message. But customers see on average 4000 ads/day, that’s huge! They consider brands as intrusive, so you have to stand out from the crowd and one trend on the market to distinguish themselves is to produce interactive ad.

1 min read

Boost your point-of-sale traffic with Mobilosoft & Critizr

Par Ambre le 17/10/19

Mobilosoft would like to inform you about its new commercial partnership with Critizr.

Topics: Reviews Clients & Partners
2 min read

How do you control your Google My Business listings?

Par Ambre le 17/10/19

In recent years, Google My Business has been enriched with many features designed to create engagement with users (reviews, questions / answers, subscribing to news and news, profile names "@", photos & videos from companies ...).

Topics: Google My Business
2 min read

Generate traffic in your establishments with Mobilosoft and Trustpilot :)

Par Ambre le 9/10/19

A partnership has just been set up between Mobilosoft and a major player in online reviews. Through this collaboration, we wish to strengthen the support for our customers in terms of e-reputation by working with a specialist in "trust" on the web: Trustpilot!

Topics: Reviews Clients & Partners
2 min read

[Infographic] What is local SEO?

Par Ambre le 9/10/19

Local SEO continues to assert its rise and this infographic recalls its benefits and best practices for retail networks. Today, 72% of consumers who search locally visit the nearby point (s) of sale. And 86% of people looking for a business location is searching via Google.

Topics: Store Locator Infographics
3 min read

User guide : How to claim your Local Page on Facebook?

Par Ambre le 9/10/19

Nowadays companies can display their shops on Facebook thanks to Facebook Local Pages. Those Local Pages can be managed from the corporate Facebook Page. However, sometimes you’ll notice that your location is already published on Facebook Local Pages. Therefore Facebook created a claim system in order to gain ownership of your Local Page back.

Topics: Facebook
1 min read

Google My Business news: Publish your information before your listings being validated

Par Ambre le 3/10/19

Right after the launching of the status identification tool for My Business listing, Google has just announced the possibility for "non-validated merchants" to publish some essential information about their establishments.

Topics: Google My Business Market News
2 min read

Google deploys a tool to know the status of your My Business listings

Par Ambre le 2/10/19

Google My Business has just put in place a tool to check the validation status of your establishment report, discover it without delay. We will also make a reminder about the importance of validating your local pages.

Topics: Google My Business Market News
4 min read

The impact of customer reviews on point-of-sale visits

Par Ambre le 26/09/19

Before visiting to the point of sale, consumers consult the reviews published by their peer reviewers. The brand networks must, therefore, be properly referenced: be where the Internet users are.

Topics: Reviews
2 min read

[Study] Impact of Google My Business on your telecom stores in 2019

Par Ambre le 18/09/19

Check out the performance of Google My Business listings in your phone/internet provider stores in 2019, as well as the impact on physical traffic within these outlets.

Topics: Google My Business Market News White paper/ Case study
2 min read

[Study] Impact of Google My Business on your Parapharmacies and Beauty stores in 2019

Par Ambre le 18/09/19

Discover Google My Business records the performance of your drugstores and beauty & health stores in 2019, as well as the impact on the physical traffic in these stores.

Topics: Google My Business Market News White paper/ Case study
2 min read

[Study] Impact of Google My Business on your Automotive stores in 2019

Par Ambre le 18/09/19

Check out the performance of Google My Business listings for your Automotive stores and establishment for maintenance and auto equipment in 2019, as well as the impact on physical traffic within these outlets.

Topics: Google My Business Market News White paper/ Case study
2 min read

[Study] Impact of Google My Business on Home and Garden sector in 2019

Par Ambre le 18/09/19

Check out the performance of Google My Business listings from your furniture stores and specialty (kitchen, bedding) in 2019, as well as the impact on physical traffic within stores.

Topics: Google My Business Market News White paper/ Case study
1 min read

[Study] Impact of Google My Business in your stores in 2019

Par Ambre le 17/09/19

In this post, discover how Google My Business page of your ready-to-wear stores are performing in 2019, and the impact on visits to your physical outlets.

Topics: Google My Business Market News White paper/ Case study
1 min read

[Infographic] Back to work 2019: take a look at your retail calendar!

Par Ambre le 16/09/19

Fall is approaching, but there is still time to discover or review all the key dates that will affect your institutions' activity by 2020.

Topics: Marketing Campaigns Calendar Infographics
1 min read

[Study] Impact of Google My Business on your restaurants in 2019

Par Ambre le 12/09/19

Restaurant chains are the third most represented sector among the different industries of our customers, just after Bank & Insurance.

Topics: Google My Business Market News White paper/ Case study
1 min read

[Study] Impact of Google My Business on your bank and insurance agencies in 2019

Par Ambre le 12/09/19

After a focus on Google My Business and our grocery clients, it is now the turn for banks and insurance companies.

Topics: Google My Business Market News White paper/ Case study
1 min read

[Study] Impact of Google My Business on your supermarkets in 2019

Par Ambre le 11/09/19

The Grocery Sector is the most important part of the industries which Mobilosoft are working with. Naturally, we start this series of publications with this sector.

Topics: Google My Business Market News Infographics White paper/ Case study
2 min read

Check your Google My Business listings for back to school!

Par Ambre le 4/09/19

With its “local info page”, Google My Business ensures the online presence of your points of sale in Google searches, in Google Maps and on all other Google services. It’s one of the main media to master as part of your Web To Store activities (set of information published on the Internet to highlight your physical facilities).

Topics: Google My Business
1 min read

Attract new visitors to your stores with Mobilosoft & Waze :)

Par Ambre le 1/08/19

Topics: Mobilosoft News Location-based Advertising Waze
2 min read

Google My Business FAQs: Improving Suggested Answers on Your Business Listings

Par Ambre le 31/07/19

Topics: Google My Business Reviews
1 min read

News: Edit your business info from the Google Maps iOS app

Par Ambre le 24/07/19

Topics: Google My Business Market News Google Maps
2 min read

Facebook Locations, the digital showcase of your physical stores

Par Ambre le 24/07/19

Topics: Facebook Store Locator
2 min read

The latest Google features that will enhance your stores presence

Par Ambre le 22/07/19

Topics: Google My Business Market News Google Posts Google Maps

How Waze leads customers into your outlets?

Par Ambre le 12/07/19

In this short video, (re) discover why the brands should resort to Waze to gain visibility and boost the visits in their points of sale!

Topics: Waze
2 min read

We are eager to see you next year at our #VDWEEK2020!

Par Ambre le 28/05/19

1 min read

The "Follow" feature of Business Maps in Google Maps continues to extend!

Par Ambre le 21/05/19

A few months ago Google has introduced the button "Follow" on the pages of the location present in Google Maps. This feature allows users to view publications from their favorite places in one place. Originally this “call to action” was only available in some countries via Android. But lately we have seen that more and more Google My Business Pages are affected, including iOS.

1 min read

Amazon? Ok I know it from a consumer perspective. Etail Distribution demystifyed it today at our #VDWEEK2019

Par Ambre le 7/05/19

2 min read

Here we are!!! Starting our Virtuology Digital Week 2019 right with a supergroup!! 🚀💥

Par Ambre le 6/05/19

1 min read

Ready? Don’t waste your time and click here to be part of this exclusive week!

Par Ambre le 3/05/19

1 min read

The Virtuology International group is a reference for many customers in Belgium and elsewhere!

Par Ambre le 30/04/19

1 min read

Dynamic Creative Optimisation. Is it an era of ultra personalization?

Par Ambre le 26/04/19

For our last day, Anthony Henrotte, Co-Founder and Production Director of broadkat will help us understand how Dynamic Creative Optimisation is an era of ultra personalization.

1 min read

"Inspire action through visual expression of your brand”

Par Ambre le 24/04/19

On Wednesday 8th of May, our Senior Social Advertising Expert at blue2purple, @Antoine Struelens will explain to you how you could unlock the business potential of Instagram for your business.

1 min read

“How to demystify Amazon Market Place ? How to use Amazon audience in order to increase your sales online ?”

Par Ambre le 19/04/19

2 min read

"Local Mobile Search is booming for all categories in retail with a 75% conversion in 24h!"

Par Ambre le 18/04/19

1 min read

Be ready for the Virtuology Digital Week 2nd edition!

Par Ambre le 15/04/19

What is Google’s next step ?

Par Ambre le 1/04/19

2 min read

How to use Google Posts to attract more visitors during Labor Day?

Par Ambre le 29/03/19

Labor Day is quickly approaching and consumers will want to find interesting things to purchase during this day. This is the perfect timing to inform them about offers, discounts or events that your stores are likely to offer.

Topics: Google My Business Google Posts Google Maps Marketing Campaigns Calendar Public Holidays Labor Day
1 min read

How location based advertising drives your business to success

Par Ambre le 28/03/19