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  1. Remind consumers to use their "éco-chèques" (holiday vouchers) which they haven't spent during the year.

  2. Talk about your new features, such as new collections, products, services, benefits..

  3. Optimise your loyalty programmes.

  4. Place local adverts in Google and Google Maps search results via Adwords.

  5. Advertise locally on Facebook.

  6. Develop service and events marketing: do something special to attract people who aren't going on holiday.

  7. Use social media to engage in a specific conversation with people who aren't going on holiday.

By Ambre