- Run your adverts in the navigation apps tourists use.
Two in particular are easy to use: Waze via Pins or Takeovers and Google Maps via geo-located Adwords.
- Enable Facebook adverts in your customers' streams when they are near one of your points of sale.
- Set up a Holiday Actions Pinboard.
- Send out a newsletter telling your consumers that they can also find you during their holidays, and include a link to your Store Locator.
- Create actions related to the location where your points of sale can be found. Ask yourself this question: what makes a point of sale at the seaside stand out from one in the country or in the city?
- Make sure your social media posts are mobile-compatible: in the summer, customers are often outdoors and out of their comfort zone. They therefore make more searches on their smartphones.