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1 min read

Augmented reality in advertising, the new “must adopt” in order to attract new consumers’ generation?

[Guest Post] In order to compensate for the lack of interest observed among...

2 min read

Google Algorithm: volatile local results since the start of the month

In November, due to algorithm updates, Google Local searches observed ranking...

1 min read

New in Google My Business Chat!

A year ago, Google launched a messaging feature around My Business listings. A...

1 min read

Cases full of novelties and ready for new challenges thanks to Websummit 2019

We are on our way back to Belgium ! Thanks to #WebSummit 2019, we learned a lot...

1 min read

Web Summit 2019 : How to move from customers centricity to people centricity?

Today’s sessions are focused on people and how they interact with products and...

2 min read

How Google’s « Local Guides » impact your local web visibility

Google Maps lets his users describe the places they visit. The most active...

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Ready for day two at the #WebSummit 2019?

Good morning World, here we are again for the Websummit 2019 💥🚀

Mobilosoft...

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On our way to the Web Summit 2019 with the 4th edition of the Belgian Delegation

Hey Belgium ! Here we go again for the 4th Belgian delegation edition at the ...

2 min read

Black Friday: plan your store schedules

Sometimes frenchified as “Vendredi Noir”, Black Friday really takes off on the...

1 min read

Do you know that Pinterest is a planning platform that leads to conversions?

[Guest Post] According to Pinterest, 2,2 million Belgians use this platform on...

1 min read

Google Maps has added new Waze features!

Although Google Maps is the most popular mapping application, this did not...

1 min read

Why interactive ads are relevant to drive conversions?

[Guest Post] As marketer you all know the importance to put a call to action...

1 min read

Boost your point-of-sale traffic with Mobilosoft & Critizr

Mobilosoft would like to inform you about its new commercial partnership with...

2 min read

How do you control your Google My Business listings?

In recent years, Google My Business has been enriched with many features...

2 min read

Generate traffic in your establishments with Mobilosoft and Trustpilot :)

A partnership has just been set up between Mobilosoft and a major player in...

2 min read

[Infographic] What is local SEO?

Local SEO continues to assert its rise and this infographic recalls its...

3 min read

User guide : How to claim your Local Page on Facebook?

Nowadays companies can display their shops on Facebook thanks to Facebook Local...

3 min read

Should you involve each one of your outlets in the management of their customer reviews?

In the context of consumer feedback, two things are important for consumers...

2 min read

Google deploys a tool to know the status of your My Business listings

Google My Business has just put in place a tool to check the validation status...

4 min read

The impact of customer reviews on point-of-sale visits

Before visiting to the point of sale, consumers consult the reviews published...

2 min read

[Study] Impact of Google My Business on your telecom stores in 2019

Check out the performance of Google My Business listings in your phone/internet...

2 min read

[Study] Impact of Google My Business on your Parapharmacies and Beauty stores in 2019

Discover Google My Business records the performance of your drugstores and...

2 min read

[Study] Impact of Google My Business on your Automotive stores in 2019

Check out the performance of Google My Business listings for your Automotive...

2 min read

[Study] Impact of Google My Business on Home and Garden sector in 2019

Check out the performance of Google My Business listings from your furniture...

1 min read

[Study] Impact of Google My Business in your stores in 2019

In this post, discover how Google My Business page of your ready-to-wear stores...

1 min read

[Infographic] Back to work 2019: take a look at your retail calendar!

Fall is approaching, but there is still time to discover or review all the key...

1 min read

[Study] Impact of Google My Business on your restaurants in 2019

Restaurant chains are the third most represented sector among the different...

1 min read

[Study] Impact of Google My Business on your supermarkets in 2019

The Grocery Sector is the most important part of the industries which...

2 min read

Check your Google My Business listings for back to school!

With its “local info page”, Google My Business ensures the online presence of...

1 min read

Attract new visitors to your stores with Mobilosoft & Waze :)

Mobilosoft is now Waze’ certified partner agency! Thanks to this partnership,...

2 min read

Google My Business FAQs: Improving Suggested Answers on Your Business Listings

The previous month was filled up about "Google Local" topic since there have...

5 min read

[Study] The "digital" touch points of physical stores on Google My Business rose by nearly 70% in the first half of 2019

At Mobilosoft, we continuously monitor the impact of Google My Business for...

1 min read

News: Edit your business info from the Google Maps iOS app

An announcement from Google has just been released concerning the update...

2 min read

Facebook Locations, the digital showcase of your physical stores

Facebook has a feature that can generate the local pages of your physical...

2 min read

The latest Google features that will enhance your stores presence

Many opportunities have recently emerged for the retailer who uses Google My...

2 min read

How can you take advantage of Google's affinity score to attract consumers to your businesses?

At Google I/O 2018, this Californian group has officially announced a new...

3 min read

It's summer, here is the checklist for your local digital marketing

Based on the general point of view, summer is mainly related to two moments of...

How Waze leads customers into your outlets?

In this short video, (re) discover why the brands should resort to Waze to gain...

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We are eager to see you next year at our #VDWEEK2020!

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The "Follow" feature of Business Maps in Google Maps continues to extend!

A few months ago Google has introduced the button "Follow" on the pages of the...

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Ready? Don’t waste your time and click here to be part of this exclusive week!

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The Virtuology International group is a reference for many customers in Belgium and elsewhere!

“At the time of my Presidency of IAB (2001-2013), I had to work in Belgium...

1 min read

Dynamic Creative Optimisation. Is it an era of ultra personalization?

For our last day, Anthony Henrotte, Co-Founder and Production Director of...

1 min read

"Inspire action through visual expression of your brand”

On Wednesday 8th of May, our Senior Social Advertising Expert at blue2purple, @

2 min read

"Local Mobile Search is booming for all categories in retail with a 75% conversion in 24h!"

 

Yeaaah ! First workshop of the VDWEEK 2019 with Georges-Alexandre Hanin, CEO...

1 min read

Be ready for the Virtuology Digital Week 2nd edition!

« Virtuology’s Digital Week offers unique insights on the ever changing world...

What is Google’s next step ?

[Guest Post] With the growth of voice search, Google keeps developing it’s ...

2 min read

How to use Google Posts to attract more visitors during Labor Day?

Labor Day is quickly approaching and consumers will want to find interesting...

1 min read

How location based advertising drives your business to success

[Guest Post] Geo-targeting is an appropriate way to attract your customer...

1 min read

How digital marketing drives startups to success

[Guest Post] Few days ago, it was the international day of Startups. Do you...

2 min read

Spring is coming soon: Set your exceptional opening hours now

This year Easter, Labor Day, Ascension and Pentecost all fall on a weekday....

Google is expanding its search partner network and incorporating youtube

[Guest Post] Google is expanding its search partner network and incorporating...
3 min read

Batibouw, The imm Cologne and counterparts: How to promote your participation on Google and Facebook local pages?

While the historic Belgian Batibouw fair opened its doors, it was worth...

4 min read

Valentine's Day and upcoming dates: How to boost visits to your businesses with Google My Business and Waze?

Like others, Valentine's Day is a special day of the year. For couples,...

1 min read

[White paper] Practical Guide for local referencing

The question of referencing local points of sales on the internet is directly...

3 min read

How do we go about doing Web-to-Store?

Web-to-Store has become a common expression for businesses with retail networks...

1 min read

You will finally get a Response Notification from Google!

This new Google Update will please most of us as it actually enables users to...

2 min read

Retailers: Which tools can I use to measure Online to Offline conversions?

In order to access the O2O metrics (In-store visits, in-store sales,...) of...

2 min read

Do you know how Google measures your in store traffic?

One of the main challenges of Retail organisation is the ability to measure in...

2 min read

What is O2O traffic?

Have you ever searched for online information before you physically went to a...

4 min read

How to set a Facebook Places page for your Point of Sale?

Do you manage multiple points of sale? Are you present or willing to be present...

1 min read

Google launched a new format for Video Ads!

Google just launched a new video format that will be very useful to advertisers!

1 min read

Google Maps is using Businesses as landmarks to guide it's drivers!

'Turn left after Mc Donald's' , if you frequently use Google Maps you might...

3 min read

Google my business adds services for all types of businesses

In order to add services to your business in Google Maps or Google Search, you...

3 min read

Store Locator: review of good practices

A Store Locator is a must-have for any web-to-store strategy, as it helps...

2 min read

How come the number of local interactions between stores and the online community is constantly on the rise?

By ‘local interactions’ we point to all interactions and information exchanges...

3 min read

How can you help your local stores answering their incoming reviews ?

If you decided to let your local store managers handle their online reviews,...

3 min read

It is time to plan your Google posts for Purim !

As for many seasonal holidays, Purim is an important sales period for many...

5 min read

Google My Business, what’s this?

Google My Business is Google’s platform allowing businesses to manage their...

2 min read

New Feature within Google My Business: Upload native videos to your Business page

Until today, you had to have a YouTube account linked to your Google My...

5 min read

Tutorial : How to validate your locations on Google

Google My Business is a tool that allows companies to manage their data on...

3 min read

News : A new way of presenting your Businesses Within Google

Google began merging the information available on the Google pages of big...

3 min read

Boost your sales during the holiday season: optimise your local Google Page(s) right away !

The end of the year is near and so is the holiday season. This is an important...

3 min read

How can you ask your customers for reviews?

The wide majority of people searching for information on a specific...

3 min read

How to manage your reviews and why?

Google my Business is the most used service when it comes to Reviews and...

4 min read

6 Best practices to manage your local e-reputation efficiently!

No matter which activity branch you’re in, your online reputation widely...

3 min read

What are micro-moments and how do they generate traffic through Google My Business?

In digital marketing, micro-moments are defined by the likes of Google as short...

1 min read

Mobilosoft will take part to 2017 Paris Retail Week!

The third Paris Retail Week has been launched! Date: Tuesday 19 - Thursday 21...

2 min read

When virtual assistants creep into consumers’ lives

Whether they're called Google Home, Alexa, Siri or Cortana, virtual assistants...

1 min read

Join us for a breakfast flavoured with Click & Collect and e-reservation!

In conjunction with its partner Proximis, Mobilosoft is delighted to be able to...

1 min read

Google My Business: How do you disable e-mail notifications telling you that a Google Post is about to expire?

For a few weeks now, local businesses have been able to write and publish posts...

3 min read

Mobile-to-store: Three out of four consumers go to a store within 24 hours of doing a local search!

That’s what a recent Google study entitled “Bienvenue dans l’ère de...

1 min read

New products for the autumn return? Does your website make it easy to “locate” them?

Before visiting a point of sale, most consumers take a look at the company’s...

3 min read

Web-to-Store: 9 marketing actions that retailers can put in place for the back-to-school period

Consumers get back to their habitual activities in September. Please find some...

2 min read

Become a listing pro: 5 tips to improve your site!

 

For several years, Google has been trying to make searching easier for its...

3 min read

How can retailers with brick-and-mortar stores make ROPO an integral part of their marketing strategy?

ROPO is the acronym for “Research Online, Purchase Offline”. From the...

1 min read

7 tips for engaging consumers who aren't taking a summer holiday

 

  1. Remind consumers to use their "éco-chèques" (holiday vouchers) which they...
1 min read

Why use an “Actions Locator” during the summer holidays for your Web-to-Store?

For brands from numerous sectors such as hotel & catering, supermarkets, health...

3 min read

Web-to-Store: 4 ideas for geolocation-based advertising during the holidays

Summer is an intense period for Web-to-Store activity. Consumers are on...

1 min read

Is it possible to put a logo in place of a geolocation pin on an interactive digital map (Google Maps, for instance)?

The geolocation pin is the design element of a map (Store Locator) that points...

1 min read

Google local results: consumers’ online reviews to be translated automatically

Google has decided to put in place a new functionality allowing the automatic...