The question of referencing local points of sales on the internet is directly linked to the boost of “local internet search” during the last years. This white paper explains why and how to improve your referencing your points of sales of your brand on the internet. In other words, how to optimise your local SEO.
Are your Google My Business location pages up to date and completed to be ready for "back to school"?
With its “local info page”, Google My Business ensures the online presence of your points of sale in Google searches, in Google Maps and on all other Google services. It’s one of the main media to master as part of your Web-to- Store activities.
Omnichannel is a marketing philosophy where the goal is to put the customer at the center of the marketing strategy. Because today users, consumers want to buy from different type of media, different type of device : sometimes they go in store, sometimes they buy on a smartphone or on a PC.
One of the key elements of omnichannel marketing is to measure the success of the action you do. Today we have series of measurements you can apply to measure the the output, based on specific results and on a purchase.
Web-to-Store has become a common expression for businesses with retail networks. Whether the stores are company-run or operated by franchisees, it's cool to talk about Web-to-Store or to do Web-to-Store. However, this expression remains vague, vast and poorly understood by most marketers working in retail sales networks. We are receiving more and more questions such as: “what is Web-to-Store exactly?” and “How do we go about doing Web-to-Store?”
The summer period is getting closer and with it the sunny days. From a commercial point of view, the summer is mainly driven by two highlights, balances and periods spent on vacation. A third point is often forgotten: holidays. Indeed, whether in France or Belgium, at least two days are holidays: the national holiday (July 14 in France, July 21 in Belgium) and August 15.
This new Google Update will please most of us as it actually enables users to get a notification when you answer to their review through Google My Business !
In order to access the O2O metrics (In-store visits, in-store sales,...) of your business, you have to put 2 Google products into work. Google My Business, in which you can manage your location properly and Adwords for the launch of your local campaigns. Then we can extrapolate those results and start making conclusions.
One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is coming from. It is often hard to attribute an in-store visit to a specific marketing action. It is thus complicated to understand and optimize O2O (online-to-Offline) conversions.
Digital Advertising : Did you knew that your franchisees/ points of sale pay management fees up to 45%-83% to their local marketing agencies?
At Mobilosoft, we are often on the field with our partners and have contacts with franchisees and local teams on a regular basis. For a few months we have been discussing media buying with them. And the conclusion is that a lot of franchisees and local teams have been approached by local marketing agencies for local campaigns. Facebook Ads, Adwords or even Waze Campaigns, we are seeing a growing number of solutions that are sold pretty easily to local points of sale.