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Spring is coming soon: Set your exceptional opening hours now

By Ambre on 08/03/19 14:28

This year Easter, Labor Day, Ascension and Pentecost all fall on a weekday. Another reason for retailers to correctly set the specific opening hours of their points of sale on the Internet.

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Google is expanding its search partner network and incorporating youtube

By Ambre on 07/03/19 17:22

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Batibouw, The imm Cologne and counterparts: How to promote your participation on Google and Facebook local pages?

By Ambre on 25/02/19 12:13

While the historic Belgian Batibouw fair opened its doors, it was worth recalling the importance of these events dedicated to interior design and adjoining actors. In a national or even an international context these specialized meetings are an opportunity to retain or attract a new clientele for major brands in the market (mixing furniture, decoration, DIY, appliances ...) and more specialized chain stores (kitchen, home decorators, bedding specialist..).

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Valentine's Day and upcoming dates: How to boost visits to your businesses with Google My Business and Waze?

By Ambre on 11/02/19 11:30

Like others, Valentine's Day is a special day of the year. For couples, families, relatives is (in theory) a moment of love and sharing, but for chains of shops and restaurants it is especially a great opportunity to attract new customers. Valentine’s Day is just one of the opportunities to use as we know that throughout the year, users are looking for information and advice on places to (re) visit. So you have a double opportunity to use for your marketing communication.

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[White paper] Practical Guide for local referencing

By Ambre on 03/01/19 10:15

The question of referencing local points of sales on the internet is directly linked to the boost of “local internet search” during the last years. This white paper explains why and how to improve your referencing your points of sales of your brand on the internet. In other words, how to optimise your local SEO.

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Are your Google My Business location pages up to date and completed to be ready for "back to school"?

By Ambre on 13/08/18 10:32

With its “local info page”, Google My Business ensures the online presence of your points of sale in Google searches, in Google Maps and on all other Google services. It’s one of the main media to master as part of your Web-to- Store activities.

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Omnichannel in 2018

By Ambre on 17/07/18 10:46

Omnichannel is a marketing philosophy where the goal is to put the customer at the center of the marketing strategy. Because today users, consumers want to buy from different type of media, different type of device : sometimes they go in store, sometimes they buy on a smartphone or on a PC.

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One of the challenges for retailers in 2018 : Measure the impact of their omni-channel marketing!

By Ambre on 12/07/18 16:49

One of the key elements of omnichannel marketing is to measure the success of the action you do. Today we have series of measurements you can apply to measure the the output, based on specific results and on a purchase.

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How do we go about doing Web-to-Store?

By Georges-Alexandre Hanin on 28/06/18 15:37

Web-to-Store has become a common expression for businesses with retail networks. Whether the stores are company-run or operated by franchisees, it's cool to talk about Web-to-Store or to do Web-to-Store. However, this expression remains vague, vast and poorly understood by most marketers working in retail sales networks. We are receiving more and more questions such as: “what is Web-to-Store exactly?” and “How do we go about doing Web-to-Store?”

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The Summer is coming, here's the checklist for your local digital marketing

By Georges-Alexandre Hanin on 15/06/18 14:39

The summer period is getting closer and with it the sunny days. From a commercial point of view, the summer is mainly driven by two highlights, balances and periods spent on vacation. A third point is often forgotten: holidays. Indeed, whether in France or Belgium, at least two days are holidays: the national holiday (July 14 in France, July 21 in Belgium) and August 15.

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