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Webinar in collaboration with Topbrands (PizzaHut, Paul, Ellis Burger, Wasbar)

By Ambre on 25/06/18 13:27

Why introduce a digital marketing platform into your local retail network? During this 30 min session (in Dutch) organised by Mobilosoft and TopBrands we will tackle these questions and introduce some best practices.

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The Summer is coming, here's the checklist for your local digital marketing

By Georges-Alexandre Hanin on 15/06/18 14:39

The summer period is getting closer and with it the sunny days. From a commercial point of view, the summer is mainly driven by two highlights, balances and periods spent on vacation. A third point is often forgotten: holidays. Indeed, whether in France or Belgium, at least two days are holidays: the national holiday (July 14 in France, July 21 in Belgium) and August 15.

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You will finally get a Response Notification from Google!

By Diego Wauters on 23/05/18 07:16

This new Google Update will please most of us as it actually enables users to get a notification when you answer to their review through Google My Business ! 

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Retailers: Which tools can I use to measure Online to Offline conversions?

By Georges-Alexandre Hanin on 15/05/18 17:03

In order to access the O2O metrics (In-store visits, in-store sales,...) of your business, you have to put 2 Google products into work. Google My Business, in which you can manage your location properly and Adwords for the launch of your local campaigns. Then we can extrapolate those results and start making conclusions.

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Do you know how Google measures your in store traffic?

By Georges-Alexandre Hanin on 11/05/18 10:35

One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is coming from. It is often hard to attribute an in-store visit to a specific marketing action. It is thus complicated to understand and optimize O2O (online-to-Offline) conversions.

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Digital Advertising : Did you knew that your franchisees/ points of sale pay management fees up to 45%-83% to their local marketing agencies?

By Ambre on 08/05/18 11:49

At Mobilosoft, we are often on the field with our partners and have contacts with franchisees and local teams on a regular basis. For a few months we have been discussing media buying with them. And the conclusion is that a lot of franchisees and local teams have been approached by local marketing agencies for local campaigns. Facebook Ads, Adwords or even Waze Campaigns, we are seeing a growing number of solutions that are sold pretty easily to local points of sale.

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What is O2O traffic?

By Georges-Alexandre Hanin on 26/04/18 13:47

Have you ever searched for online information before you physically went to a store? In 2018, the answer to this question is probably yes. Indeed, multiple analyses and studies have proven that this is a habit for more than 75% of consumers : Searching information online and purchasing in the physical store afterwards (source: http::/www.consumerbarometer.com).

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How to set a Facebook Places page for your Point of Sale?

By Ambre on 26/04/18 10:22

Do you manage multiple points of sale? Are you present or willing to be present on Facebook? In this case, a simple fan page won’t do.. In this article we’ll identify how to set an adequate page for your businesses using Facebook Places pages. This is currently the best way to connect with you local audience on Facebook.

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Google launched a new format for Video Ads!

By Diego Wauters on 25/04/18 17:17

Google just launched a new video format that will be very useful to advertisers!

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Google Maps is using Businesses as landmarks to guide it's drivers!

By Diego Wauters on 23/04/18 16:45

'Turn left after Mc Donald's' , if you frequently use Google Maps you might have heard the same indications! 

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