Mobilosoft Blog

Mobilosoft will take part to 2017 Mobile World Congress...

February 16, 2017


Mobilosoft will take part to the Mobile World Congress later this month :

MWC will begin in Barcelona on Monday, 27th of February. This event is the biggest event around Mobile Technologies in the world. Many topics will be discussed and presented during the congress, among others: mobile marketing, local marketing, geolocation applications and many more.

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Google Maps users to see car park availability near their destination

February 09, 2017


Currently beta testing across a limited number of US cities, this new function will provide additional assistance to drivers using Google Maps and will help generate traffic towards brands’ stores.

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A new Store Locator for Carrefour by Mobilosoft !

January 31, 2017


Today, 85% of consumers look up information about businesses online before they go there in person (source: ropo.fr). In this web-to-store context, Carrefour has entrusted Mobilosoft with the management of its virtual points of sale, in particular the custom development of a Store Locator...

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What will the Web-To-Store look like in 2017 ?

January 12, 2017


The year 2016 provided us with some very useful information on the likely evolution of web-to-store over the coming years. In particular, we saw Google announce the introduction of a new function offering consumers a new way of getting into contact with points of sale: by way of instant messaging.

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Google My Business : What you need to do to improve your local ranking ?

January 10, 2017


The local ranking of a business refers to its level of visibility in local search results. These results are displayed in various places on Google when a user searches for products or services close to where they are at that moment or when they specify a geographical criterion.

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A look back at 2016

January 05, 2017


Now that 2016 is almost over, we can draw some conclusions from a year that was full of web-to-store developments in Europe. This year was marked by the onset of a growth phase that should continue over the next five years.

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Local Pack: Google lets you filter local search results

January 05, 2017


New features in Google My Business keep pouring in. Users can now specifically filter results in order to fine-tune their searches. Until now, this function was only active for restaurant searches, but it has just been extended to other business activities.

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Google My Business: New features for the end of 2016

December 19, 2016


INTRODUCTION

Google tools are constantly evolving, and GMB is no exception to the rule.
Here's a look at the new functionalities released in the past few weeks, which will help optimise your online presence.

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Google tests a chat function in local search results

December 19, 2016


INTRODUCTION

After having integrating the new message extension for mobile adverts in AdWords, Google is currently testing another functionality in My Business this time, which lets consumers chat privately with local businesses.

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Web-to-store: five ideas for geo-targeted advertising during the holidays

June 09, 2016


INTRODUCTION:

Holidays are an intense period for Web-to-store activity. Two factors have a positive impact on Web-to-store traffic.

  1. Consumers are on holiday, so they have more time to go to points of sale. Whether it is in a shop or a restaurant, they will go out and enjoy their free time.
  2. They are often outside of their comfort zone, which means they know less about where they are and will search more about their environment on their smartphones.
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